Posts tagged floral business
The #1 change I made that led to profit

I hear it all the time:  “No one will run my business like I do.”

In fact, I had that same exact fear a few years ago. I was wearing way too many hats in my business. I thought wearing all the hats meant I was in total control of everything. Turns out, it was the complete opposite. Because I was trying to do everything myself, I was actually destroying my business. My mindset was all wrong. When I really think back on this time, it wasn’t that I was going to lose control, it’s that I was fearful of releasing some control.

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Quarterly Reviews | How to use them to your advantage

I had a conversation with one of my mentoring clients that really stuck with me. She has so many great ideas. Her mind is racing in 17 different directions. She’s wondering what her next step should be. Does this sound familiar? I used to be the exact same way! 

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Success is a Mindset

I’m often asked questions like, “How do you get so much done in a day?” or “How did you become successful?” 

Truth be told, I inherited a couple of good traits that might be working well together. My maternal grandfather was a dreamer. He was one of those guys who dreamed up crazy big dreams, but never saw them through. He was a writer, a storyteller, and had an incredible imagination. My paternal grandfather was a determined, hardworking man. He was stubborn in the best way possible. He would never let anything or anyone get in his way.

My Dad said to me once, “You’re a dreamer like your Granddaddy and determined like your Pappy, one way or another you’ll be successful.”

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Don’t wish for what you’re not prepared for.

Four years ago, I attended my floral idol’s workshop. I remember sitting in the front row soaking in every single word she said, writing down notes like a crazy woman, asking questions like my life depended on it, and seeing images of her beautiful work as they displayed on the screen in front of me.

I remember thinking, “I wish I could be like her. I wish I could do events like she does. I wish could have big budget clients like she has.”

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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