Over 100 life changing stories
and counting!

I first heard of Zimmerman and BBB through an Instagram ad. It was the first time BBB had gone on sale and I watched all of Jessica's free webinars leading up to the launch. I was so into listening to everything Jess had to say to the point where my husband was asking me who she was and if I was going to purchase her course as he continued to hear her distinct voice across the house. I had recently started my business and didn't feel ready to invest in education but I knew when the time came BBB is what I would be investing in. A year went by and I would still continue to watch all the Zimmerman videos and education. I finally felt ready to pull the trigger and joined the waitlist. My only regret was not purchasing BBB sooner. Yes, it is an investment but the knowledge you gain to run your business is incredible. Jessica taught me to have confidence in my pricing and gave me different perspectives on how to accomplish my business goals. I loved BBB so much I purchased the Zimmerman Intensive course which has finally helped me take control of the backend of my business and really understand our finances. Not only should you become a Bloomer, you should become a Bloomer Intensive Student. Already so excited for the Intensive this year! Thank you Jessica!

—Caroline Chelette
Moonstruck Florals
Tallahassee, FL

“Investing in BBB was one of the best decisions I made for my business! The information Jessica shares is the real deal, and I feel so much more confident in my pricing, my process, and myself after reading this course! My average floral contract doubled over the past year and I booked my first $20,000+ (!) wedding!!! I’m also so much more confident to price correctly and I am making what I deserve. Not only am I booking higher end weddings, but my clients trust me more and give me more freedom to do what I know would look and work the best for their event! I work smarter, make more, and am doing more of the work that I love! If you’re a florist or event designer, this course is worth every penny! Just think of where you could be a year from now!”

—Lindsay Johnson
Lindsay Elizabeth Events

“So, this is what BBB means to me. I adore what you, Jessica have to share about your business. It is solid, legit, well rounded info. But here is my thing, I may never be on the cover of magazines, ( although I may, don't be surprised! ;)) I will say this though. What you , more specifically Jessica and your , very distinct personality have done for me is give me the understand that I am capable of honing in on my priorities and creating a business that is what I need for it to be. It does not matter what another person, company, etc, is doing around me. You have reminded me I have the freedom, the smarts and a destination to be myself in this industry. I am capable. I love Ardour, as it is an extension of myself, but the bigger issues at play here , for me personally ,are not necessarily growth of business, although money is good, but growth of personal character. You, through BBB facilitate that growth. And, thank you for heeding the call to step forward with your story. I hope to one day be that catalyst for someone as well.”

—Rachel Dummeldinger
Ardour Complete Wedding Services

“Leaving an intensive career change course in floristry in October 2018 I felt passionate and excited to start my floral business. However, I left the course feeling confident in terms of florals but not in terms of the business. BBB was just want I needed to help me to implement and plan a business model and approach to working with clients which suited me and my business. I was able to tackle my very first wedding consultation with confidence and secure the booking feeling that the client and I were a great fit. It is early days for my business but I am continuing to tap into BBB and implement this to drive my business forward in a way that works around my family and work commitments. Thank you Jessica for giving me the confidence and tools I need to bring my flowery dreams to life.”

—Michelle Hill
Posey Rose
Costwolds, UK

“Honestly, in the "before and after" context, I'm still a before. My goal is to work 20-30 hours/ week, and pull in an income that supports my family and the life that I want for us. Some days I'm discouraged, some days I'm hopeful. BBB (and Jessica's multiple webinar preaching sessions!) have taught me the steps I can take, and the work I need to do. As a creative entrepreneur, my time and money is precious. Everyone and their mom is trying to sell me an e-course or a workshop. It can be really hard to discern which business courses are going to be worth the time and money. Jessica will tell you How she runs her business, but much more importantly, she tells you the Why behind every decision and business practice she has implemented. This is what makes BBB so effective. I don't need to carbon copy someone else's business (because let's face it, life and business isn't that simple!) Jessica provides the tools to think critically about my values, my systems, and my business practices. My success as an entrepreneur will come down to my ability to ask questions, make decisions, pivot and evolve. And I know Jessica will be cheering me on through it all.”

—Andrea Richardson
Beautiful/Wild Design
Atlanta, GA

“Jessica, Kellie and team, I’m not even sure what to call this crazy ride! I literally have been become more confident and invested in my business since I first had my mentorship a little over a year ago and have been going full speed ever since starting BBB last year! BBB isn’t just a “course” it’s community, it’s confidence and it’s a higher caliber to our industry. It was exactly what I needed to elevate 3 Leaf to what it is today and has laid down a solid foundation for where I hope to grow. It provided me (and still continues to gift me with) answers and knowledge into the business side of our industry. As an artist, the business side of my job was always the hang up. Jessica’s no nonsense model was exactly what I needed to wrap my head around the things I wasn’t comfortable with. Since implementing BBB a year ago I’ve been more intentional with my business, have a more productive and professional presence and spend more time with my family. Thanks so much!!!”

—Kelly Mendenhall
3 Leaf Floral
Colorado Mountains

I’m so thankful for BBB and all that Jessica has been so generous to share with fellow florists! I’ve been in the industry for a handful of years and it was the information in BBB (including the live teaching sessions Jessica does after each launch and the community of Bloomers) that gave me the confidence to pursue my own floral design business. She gave me the tools I needed to be professional and business savvy and to believe in myself as an entrepreneur- I’ve learned so much and feel like I’ve found an amazing mentor through BBB. I’ve been able to book clients more easily and confidently using her sales approach - what I’ve learned has been seriously invaluable. I’m so happy to be a part of the Bloomer family!

—Ashley Krupp
Ashley Eileen Floral Design
Denver, CO

In the 10 years of owning my own floral studio I worked all the time barely making it, until 2 years ago I had my son and knew something had to change. This winter my husband purchased BBB for me. Before BBB I was overwhelmed, I needed balance and clarity. After reading BBB I have a clear vision of what to do to keep the balance of home and business life. BBB has helped my business to turn an amazing profit in just a few months. Best Purchase Ever!!

—Meghan Greenfield
M Flower Studio
New Richmond, WI

“
I was scrolling thru FB and saw Jessica’s post about opening your own floral/event design business, and thought “wow I can do this!” I absolutely love flowers and had some previous experience with them. At that time, I needed something in my life that was just for me!! Once I started watching Jessica’s webinars, I knew she was real and I could relate to her, so I purchased BBB and have not stopped since! I am still working full time, and doing my business as a side job, but my plan is to eventually do this full time. BBB has given me the knowledge, courage, and self confidence that I needed to start my business and become successful! I still have a ways to go, but I know that I can do it with the help of BBB and the Facebook community Jessica has created to give me tips along the way!! I often refer back to BBB, and plan on reading it a second time!! Thank you Jessica!!!”

—Sandra Landry
Luna Rose Florals
Prairieville, LA

“The Business Behind the Blooms has simply revolutionized how we do business. I often felt lost or that I just didn't know how to do this business thing. I desperately wanted to build a business we could be proud of that loved people, served them well and was profitable. However, time and time again I found myself discouraged in the growth of our business and didn't know how to turn it around. We were attracting some of our ideal customers but jut not enough of them. BBB has given us the tools to feel confident in our pricing, as well as build systems that work. Jessica's clear straightforward approach was just what I needed. I am now excited to say that since implementing Jessica's business systems we have more than doubled our sales.”

—Erica Leigh
Leigh and Mitchell
Seattle, WA

“The BBB is my blueprint to grow the floral design portion of my business. I purchased it at a time when I wanted growth in that area instead of just planning. Jessica's systems resonated so much with me, as a mother and business owner. It's been exactly what I needed at the right time and I continually refer to it as I'm tweaking my own systems.”

—Denise Kelly
All RelEvents
Chantilly, VA

“I started wedding and event florals about 2 years ago. I was completely lost. I purchased business behind the blooms even though I would really have to budget for a months. It was the best investment I have made for my business. I have learned that what I have been doing so far could be much improved. I’m excited to grow and finally be profitable. I too have a dream of being able to have more time with my family. I have been so absent from their lives due to working for a demanding job in The medical field. I don’t want to loose out on special moments anymore. Thank you Jessica and your amazing team for giving me hope and the tools to be successful.”

—Melissa Vigil
Lavish Floral Boutique
Albuquerque, New Mexico

“BBB means an opportunity for me to learn more and to make more profit and make a better decision for my business and for my family, BBB teach me that my family is first and I need to work around them to balance both. I really appreciate this opportunity it means a lot to me!”

—Bertha Meza
B’s Floral & Decorations
Lake Elsinore, CA

“For me, BBB is a solid foundation to set up my business. I am serious about my business and would like to build it on a strong foundation, BBB is my guideline, my handbook, my inspirations. I know that to pass the average survival rate of a small business, I have to do the correct things from the beginning. It is a small business but I do not want to think like it is small. I want my business not only to launch, but also grow and live.”

—Johanna Sianny Weyland
Forever Blooms Floral Art
Burbank, CA

“As someone who has started their business within the last year, BBB is going to be crucial when I feel prepared to take my own clients. I have been working mostly as a freelancer for other florists and designers and have not had to deal too drastically with the business side of flowers. I feel a deep conviction to take this season to prepare myself for business growth. I am mentally preparing myself for whatever path this flower journey takes me on. I want to be prepared for when that ideal client comes along as a professional who knows what she’s doing on the floral AND business side of things. I think that having a deep understanding of your business can even help deepen the trust between designer and client, which is very important to me. I’ve heard a lot of “if I had only known this” stories and I figured, I have the chance “TO KNOW” this now and save myself some heartache!”

—Kate Clodfelter
Virginia K. Designs
Seattle, WA

“The Business Behind the Blooms has been a game changer for me and my floral business. It goes without saying that Jessica's business memoir is chocked full of advice, resources, and practical tools to help you make money and run a thriving business. The tips and tricks she shares are beyond worth the investment. However, the thing that I did not expect to get out of her course is confidence. But goodness has she given me that. Through her course and the webinars, Jessica has challenged me to stay in my own lane, do my own thing, and not distract myself with what other people are doing. With a loving, yet kick-in-the-booty approach, Jessica sincerely wants confidence and boldness for you-- and that is something that has been invaluable to me.”

—Carrington Winkelmann
The Farmer and I Flower Co.
Wimberley, TX

“I am about 3 days into BBB and I haven't stopped talking about it. Anyone who is willing to listen I say "Jessica Zimmerman" ... I have been in the business for a solid 3 years as side business. After discovering BBB I can honestly say I am ready to make some moves; regroup and re route. BBB has yet to let me down.”

—Kelsey Van Eyck
Dulce Floral Design
Ojai, CA

“I’ve just started to dive into the BBB content and I’ve already found many ideas to learn from and adapt to my own business.”

—Juliana McWilliams
Sweet Memories Flowers
Visalia, CA

“2 years ago, when I started this florist life I never knew how hard the business side would be. I knew in order to get anything in life you really have to hustle but I felt like all I was doing is just breaking my back for nothing. Giving my all and getting barely anything in return. I was just so confused I didn’t know when the point would come when I could finally say I’m worth the investment . I took on a 400 people wedding for a team of at least 4 and did it solo because I didn’t charge appropriately, it was my breaking point, I was done! I wasn't sure of all the right steps and how to go about everything but then finding BBB was like finding a life jacket in the middle of the ocean, when I felt like that’s it Jessica trough out a life jacket that brought me hope that it doesn’t have to be the end. I just need someone to help me, guide me and to show me how it’s done the right way. And that’s what BBB is for me, it’s hope.”

—Aksana Gagea
Simply Elegant Design

“Business Behind the Blooms has been like a compass and has pointed my company a direction in which to go. It's given us a voice and a power to treat this like a business and not just a hobby. I am so grateful for the resources of BBB. I have already implemented so many new systems and can't wait to add more!”

—Stacey Puncochar Perry
Down to the Wire
Nashville, TN

“I bought BBB in my first year of business and it has saved me so many headaches and provided answers to so many unexpected questions. I continue to refer to it and refine my process. I feel like I’ve met Jessica already!”

—Kimberly Lunsford
Florals by Kimberly
Daleville, VA

“When I purchased BBB I also purchased a journal to write notes in as I went through all the chapters because I knew it was going to be good based off of a few webinars Jessica did. I was so right, I filled up the journal. It’s now a reference journal and a check list. The book was very inspirational and filled with knowable information. I was having a hard time streamlining processes, setting boundaries, figuring out my ordering and so on. I would urge any florist struggling to buy the course (and a journal) and dive in because it changed the way I look at my business and gave me so much great advice. Also, it gave me confidence which sounds so cliche but when your struggling and you get that breath of fresh air it means the world!”

—Andrea See
Mustard Seed Floral
Redlands, CA

“My passion is floral designing. And my vision is to grow what I have created into a thriving business. The competitive aspect of this business can make it challenging in this industry. Then I discovered Zimmerman. I read the entire website and came away with the best feeling about who Jessica is. Her willingness to share her proprietary information is done with such candor that it feels as if you are listening to a trusted friend. It is validating and inspiring. I was reminded that I'm not alone in building my business, but part of a much broader community of small business people and entrepreneurs who are struggling with the same struggles. The content of the course is very generous and has provided me with concrete, relevant information that I can put to use immediately. The tuition is an investment. And I am clear that I want to invest in my business.”

—Michelle Hobby-Mears
Willa’s Wreaths
Santa Ana, CA

“Choosing to invest in BBB as a new business owner saves me years of trying to figure things out all on my own and allows me to establish a solid foundation for success. BBB is everything I've been looking for to help me put the best infrastructure in place so that I can concentrate on my strengths and see solid growth in my business! I read through the entire memoir within 48 hours of downloading it and have been immediately going back through and making changes! I love how the course is formatted where you can jump in and focus on what's most important to your business. It's such an incredible guide no matter where you are in your career. I love Jessica's courage and passion and am committed to giving the same energy to establishing my own floral design business as a legitimate, profitable and inspiring business.”

—Carre Phillips
White Blooms Flora Co.
Nashville, TN

“I have been so scared to branch out on my own. I’ve always wanted to have my own business! I feel like I have so much to offer and that my talents are being wasted. I was in a high profile position as a set decorator in Hollywood for ten years- coming from the small town background of Maui-it was a big deal. I became a single mom in 2006 with a month old baby boy and had to move back home and work in the family business-Preschool. Even though I love working with kids, I felt like my talents were withering away. I’m not me unless I’m creating with my hands. I have a degree in Fine Art. I can build, decorate, remodel homes. I love making magic and missed that feeling I had in Hollywood, but how do I survive as a single mom and work those kinds of hours or do the required travel? I don’t know anything about the business side of things. I like pretty colors, hahaha. I want to provide a great life for my son. I want to be able to put him through college. Not just make ends meet like I am now. I know I can be amazing, fulfilled creatively and be the best mom I can. I’ve tried to recreate myself and not succeed too many times! I recently worked for a florist- for minimum wage- learned a lot and found my love of floral design- but it only lasted a year because I couldn’t support myself and my son. During this past year I’ve been free-lancing with an amazing company doing large corporate events, flowers, staging, installation art etc. This has solidified my love for creating worlds and making magic through creative means and I know I need to do this in life. But it’s not steady enough to make a living. I’ve had to go back to the preschool part time. Every book (yes I’m old school) I have read from an artist who makes a living says their most valued lesson Has been to invest in a business course. Last Friday I picked up my phone. I never watch the Instagram stories ( I told you, old school, I’m learning). I watched Jessica’s live story! I was so moved, touched by her experience and found commonalities in my own life. I knew I needed this course to moved forward. I have been trapped on a hamster wheel for ten years! I love Jessica’s energy! I love that her family comes first! I can’t function in life unless I feel like I’m being a good mom first and foremost. I appreciate Jessica’s raw emotion. I knew I could listen to her adorable accent all day! I would cherish the opportunity to be there in person to help with an event. To feel the magic! I know this is a turning point in my life! I want to be my own boss with the tools and support to succeed! I have a dream to create my own venue where I can also offer my services as a designer and planner. I know that BBB is going to be the catalyst that launches me towards success! Thank you for creating BBB!”

—Lauren Toker
Maui, HI

“Everything! We are a new wedding planning business getting ready to open our doors in January and even though I have been doing events for about 20 years the wedding industry is very competitive. I have been involved with planning weddings for the last 5 years taking on my own 3 day destination wedding in San Francisco and also several friends weddings . It was a labor of love ! Now I am in a new venture and I’m so excited and terrified lol I have not worked in a 9-5 for the last 6 years as I have been taking care of my parents and when I started thinking about going back to work I really wanted to follow my passion! Thank being said I felt my background in hospitality and the production work that I had so much fun doing when I was with the Ice Chalet (building sets and costuming for kids ice shows ) led me to the decision to become an entrepreneur and do it my way ....and be able to set my own schedule having time for parents my adult children and husband. I would love the opportunity to follow you around lol . Watching how It all comes together and helping to create floral embellishments, run all my crazy ideas by you and maybe build something gorgeous! Our goal is to be a destination service for California and Las Vegas with love being the destination.”

—Madeline Link
Veil Tales Weddings
Las Vegas, Nevada

“BBB is the single, most influential purchase I made during the start up and launch of my new event floral business. Having a degree in marketing and business administration only gave me the textbook smarts. After buying this course, I know for a fact that I did NOT know how to run a profitable floral business from the ground up. BBB taught me that and so much more. Jessica gave me the push and encouragement and this course gave me the knowledge and confidence I needed. Less than two months out I have photographers, who I had only dreamed of working with, reaching out to work with me and referring me to their brides! Confidence is everything and all of the material in the course is so useful that you can't help but feel that you know exactly what your doing, and more importantly, why your doing it. I know when you are just starting EVERYTHING feels like “fake it till you make it”, but BBB gives you the confidence to say to yourself I’m not faking it. I’m an actual business owner making educated decisions and turning a profit. I started my business out in the black, instead of the red and it’s all thanks to Jessica’s relentless encouragement and focus in treating your business as a business and not a hobby.”

—Kristen Lewis
Leman Floral
Ridgeland, MS

“I really appreciated Jessica's love for her family and how she unapologetically is a business owner and mom. I had been hesitant to acknowledge this in my business, for fear that potential clients wouldn't take me seriously. She provided the encouragement I needed to boldly embrace the totality of my life and not segment it into parts. It's been liberating and surprisingly has given others the motivation to do the same!”

—Holly Bryant Duncan
FLORETRY
Roswell, GA

“I purchased BBB this last Spring and read it that same weekend! I was frantically pulling the info and implementing it into the systems I had. I used your emails and surveys as templates and adapted them for being a wedding venue. Even though I’m not a floral designer or wedding planner, BBB was 100% worth the investment! It has been so helpful to learn about your client experience, how to make your business what you want of it instead of following what everyone else does, and have confidence to say no. I’m now able to wait for my ideal client that I’ve worked to attract and then excel at the client experience. I have been thinking about adding day of coordination or partial planning to our venue services so you can only imagine that excitement when I found out planning would be added to BBB this fall. And having to not pay for the course again to receive that only solidified the investment! My husband recently went back to school in order to pursue being a paramedic/firefighter. Knowing his schedule (working 24 hours on, then 48 hours off) will be different than my M-F 9-5 and wanting to start a family, adding planning and coordination would allow me to step back from my current job and work my own schedule so that we can maximize our time together. While I love my job, I’ve realized time and memories with family are more important. After reading BBB, I’ve decided to focus on building our wedding venue business and keying in on fewer weddings with couples who are incredible to work with. (Please don’t use this portion as a testimonial as my employer who I LOVE doesn’t know about this goal :)) All of the education I’ve received from BBB and Jessica is top notch - I’ve been recommending it to other vendors and they’re reaping the benefits too. Thank you for the awesome content and confidence you’ve given me! I would love to contribute to one of your weddings to give back and further learn from you and other bloomers. I feel like it would be a once in a lifetime experience that I’d want to do over and over again! PS - Jessica, during your mini course, I learned you come from a family of farmers. Learning this I felt even more connected to you and can’t wait to work with you in the future! Thanks so much for helping me and my little wedding business here at Heiser Farms!”

—Lindsay Heiser
Heiser Farms Weddings
Oregon

“The Buisness Behind the Blooms is my foundation and the solid ground that I have been searching for to literally BLOOM ha! Sometimes you need someone to hold your hand in life when you are doing something new and it’s scary. I wish this guide was available YEARS ago. I’ve been feeling like I’m waisting my life away working in box with no windows when I need to be utilizing my creativity, help others, and live the life I want to create. However, dreams are scary. Especially when there is no guidebook! Especially when you are just starting out and have ZERO idea on where and how to start. I know I can do flowers. I did all of them for my own wedding and a few others without compensation. I did it because I love it. Didn’t think I’d be able to pull my vision off, but I did it! I did it because I knew I could do it. I know I have a creative eye. I know I need to be out there helping people bring their visions come to life. But I know NOTHING about how a floral business runs or even how to make that switch from corporate life to running my own show. So for this course to be available is a GOD SENT! Knowledge is truly power. I appreciate you for being so blunt and brave and telling it like it is because that’s what I need before I take that jump. I need to be smart before I dive in. I neeeed to know the buisiness if I’m going to do it all on my own! The value of this course is more than I could ever think of and setting a great example so I know what NOT to do. Just in the last week I’ve never felt more brave and eager in my entire life to go after opportunities to learn and to grow as a florist. Life has truly been amazing lately. I was actually wanting to buy this course the last time you offered it (I believe In February) but I was saving for my wedding which was in June. I remember saying to myself “Ok this is a sign that I really want to be doing this. I’m doing this the next time around”. Needless to say, I would be honored and THE most excited lady IN THE WORLD to help your business in anyway that I can and would consider it a dream come true to work along side you and help make magic happen at one of your weddings!”

—Alleshia Lyon
Alexandria, VA

“BBB has truly opened my eyes to my business. I have been in business 10 years. Thru these years I experienced running a business thru a recession, and bringing my 2 kids into my family. I always knew my wedding design business was different, but I never allowed myself to embrace that, and make it my brand. BBB has allowed to find the brand I want to be, and change the way I do business from meeting with clients to handling the finances. I needed this missing piece to my puzzle. I am confident now going forward my brand represents me, and allows me to give my best to my present and future clients.”

—Allison Gaddis
Live Laugh Love Weddings
Knoxville, TN

“The Business Behind the Blooms is an extensive offering of knowledge from Jessica, her team & her past experiences that teaches us what not to do and what to do. I have been in the industry for almost 20 years and wished I could have had this knowledge back then. But, through hard work, dedication, lots of mistakes I am still here. I am always wanting to improve both in business, design and in my personal life. With Business Behind the Blooms, Jessica creates impressive sales strategies that are an integral part of the way to do business. I appreciate her stories, her mistakes (because hey if she did not make these mistakes she couldn't have created the BBB!) and guidance. We are all in this together, we deserve to better ourselves, our lives and our business. Many blessings to The Zimmerman Team, you hit it out of the ballpark!”

—Erin McClellan Momburg
Sprigs Floral Designs
San Luis Obispo, CA

“After a year of solid floral training, I was ready to launch my own boutique studio. I just didn’t know how to do it! I ran my own creative agency for seven years prior to taking the plunge into florals. However, it was a completely different operating model. Thank the Lord, I found Jessica Zimmerman! After my first mini-session with her I knew she was legit, real and I could see myself in her. So, I made the investment and purchased BBB. I could have wasted years trying to figure out a system that works and lost thousands of dollars doing it, but Business Behind the Blooms saves me from those pitfalls. As a result, I was prepared with strategy, ready-contracts and templates that work! I had set a goal that I would start off with a $1500 minimum. By instituting the methods I learned in BBB, the first two weddings I booked were for $2500 and my third was for $7500. Investing in BBB was the smartest decision I’ve made to date. Thank you, Jessica!”

—Krista Sherkey
Re+Bloom Couture Florals
Doylestown, PA

“On the "Suvivor" page of Refined Gatherings, Ltd. website I have: Love of Life. Love of Family. Appreciation for the Conquering Spirit. Even though I love designing events it hasn't been profitable and I was lacking the tools that I need. I hear great things from clients and their guest but, I wasn't conquering. BBB nailed it and it is pointing me in the right direction. I stumble across Zimmerman on FB. I started receiving emails and viewed a couple of webinars and noticed that what Jessica shared was beneficial, practical & packed full of wisdom. For financial reasons, I had to choose between a new website and BBB. I made the right choice and know that the new website will come at some point. I've heard that, "Opportunity meets preparation." I just said, to my husband last night that, I believe that BBB is a gift from God that will present opportunities to me. I'm a high school teacher who loves teenagers. Being successful in business will give me the opportunity to work on my non-profit dream (Urbane Youth). Thanks you Jessica and Team Zimmerman.”

—Marsha Parker
Refined Gatherings, Ltd.
Cleveland, OH

“After my husband was laid off from his job, twice, I knew it was time for me to put my creativity and talents to work. So I started a floral design business. I had absolutely no idea what I was doing. People would ask me to do a wedding with installations and centerpieces and I had literally never done one before. But I did it anyway! Have no fear was my motto. But regardless of my confidence, I wasn't making any money. This course has been so valuable for me. It has taught me how to turn my dreams and vision into a reality and actually make a living doing what I love. Jessica makes you feel like your one of her closest friends. Her personality is engaging and genuine. I especially love the fact that if she doesn't have an answer for something, she will find it and then share it with all of us. I would love the opportunity to see her work in action. But regardless, I can't wait to implement her strategies and allow it to breath new life into my business.”

—Amy VanWagenen
Evergreen & Ivy
South Jordan, Utah

“I intentionally stopped booking new clients when my father became ill and then passed away, allowing myself the time I needed with my family and to re-evaluate my purpose. I found Business Behind the Blooms when I needed it the most: I struggled with focus & implementing systems. Jessica Zimmerman’s honesty and knowledge lead me step by step, giving me the encouragement that if I really want my business to flourish, I can make it happen if I do the work!”

—Christin Wilson
Christin Wilson Events
Orange County, CA

“BBB has helped me to be more confident when pricing and providing quotes to potential clients which has significantly helped me to start booking my ideal clients. Before BBB I just wanted to take every wedding I could, make a little money and move on. I quickly felt like I wasn’t using my creative ability but instead stressing about providing my clients with an identical version of a Pinterest picture. After learning how to price my services and explain the reasoning to my clients I have slowly started to book my ideal clients. Clients with bigger budgets who actually trust me to create with my own style in mind. My confidence in the product that I offer also helps my potential Brides trust me to pull off a beautiful wedding. Though I haven’t booked a $30,000 wedding yet, my average wedding has definitely increased since reading and implementing BBB. At the end of the day, we can read it all we want, but if we aren’t implementing anything, how can we improve!?”

—Landace Ortiz
Designed 2 Perfection
Weatherford, TX

“Business Behind the Blooms gave me the confidence to raise my floral pricing and charge what I need to be charging to support my family with my business. Jessica's sales techniques, templates and processes are genius and have saved me so much time and energy!”

—Cassandra Cherneski
Flaire Weddings
Jacksonville, FL

“I've only been in business five months, and I didn't have a clue what I was doing besides working the flowers! I think I have a great eye and I love flowers! BBB is an amazing program and I'm so excited to be successful! I would love to work with y'all to learn more!”

—Connie Foster
The Daydreamer’s Floral Designs
Houston, TX

“The BBB is very special to me as it has really instilled confidence and value added to my business! I have been in the industry for 8 years and have never paid for education that was so in depth and actually taught me specific business practices that I could apply to my business right away! The way Jessica explains why she does what she does just makes sense. One of the things we try to really instill in everything we do is be intentional (through design, communication, marketing) and the BBB is incredibly intentional through the way she teaches and the way she holds her business. I am so honored to be able to learn from Jessica and refer some others her way!”

—Cammie Petty Palmer
Beautiful Events Rentals
Dallas, TX

“I feel confident that BBB will help my business flourish. I am a new bloomer just beginning the course but i have already learned so much in the first couple of chapters. I can't wait to full dive in and put what works for my business to use.”

—Morgan Wynia
Wild Muse Floral
Los Angeles, CA

“I have been wanting to implement changes in my business and Jessica shown me how to implement changes and be successful.”

—Kari Gaudet
KO Designs Floral Service
Vidor, TX

“Business Behind the Blooms has been the single most important thing I have done for my business. Having all of this information in one place and having lifetime access to it is priceless for me. In the first week of owning this course I am already implementing the processes and techniques Jessica teaches! I love how real Jessica is throughout the entire process. She really does give you all of the information in an honest, transparent way. There’s no dancing around the issues, its clear from the start she genuinely does care about all of her Bloomers and I’m so proud to finally be one!”

—Susan Rowe
Flori
Florence, AL

“This course is everything to me right now. I have been dreaming of working for myself since I was about ten. Fear held me back for so long, which I believe was critical in a sense. As I was working for fine dining venues, while building a resume and experience. However, about 11 months ago, I finally got to my breaking point and decided that I really NEEDED to branch out on my own. I knew I wouldn't be ok with myself if I didn't take the leap. I dove in head first and although my business is taking off more than I anticipated, it still isn't going to be enough in a few months to continue to pay my bills. What Jessica said this morning in today's webinar, resonated so much with me. I refuse to be the girl that left her job to start her own business and failed! Yes, it is a little vain like you mentioned, but I am also very confident that this is what I was created to do and I also can't fail for myself. I get very overwhelmed with everything that comes along with owning a business and in the wedding industry. Before the last 11 months, I had been working in the industry at venues for six years. I thought I had so much more figured out, but running a business is so much more and that is what I am looking to dig deeper into with this course. I am very creative, I love people, I love love (I know that's super cheesy! :)) and I'm all about being gracious as a new business owner and to others in general BUT I am not the most business savvy person. This is me giving my all! I would be so honored to work a wedding with you and your amazing team!!!”

—Erin James
Good Times Event Planning
Long Beach, CA

“I was interested in Business Behind the Blooms last year but afraid of the investment, then all year I regretted not doing it. This year I’ve watched every single webinar in anticipation of September and budgeted so that I could become a Bloomer in the fall. There have been so many things in my business that I know I need to change, but it is hard to have the confidence to say no and set clear boundaries. Jessica is the new voice inside my head that backs me up. When I second guess my intuition, Jessica’s voice says “you are 100% worth it”. I'm in the second year of full time floral work and it’s time to take it to the next level. I have the portfolio to prove myself and now it’s about elevating the client experience so that brides feel I’m professional enough and high end enough to make that big investment. BBB has shown me step by step how to create that elevated experience.”

—Sophie Ballmer
Sibyl Sophia Floral Design
Los Angeles, CA

“In all of the floral shops I have worked in I have seen amazing, creative people struggle to bearly make money. The joke has always been, “You have to love it cuz you won’t make money doing it.” Everyone always told me I should start my own business because I have amazing natural talent and love it so much but I’ve always said no because I have only ever seen owners over working and getting under payed. Recently, after loosing my job when the flower shop closed its doors I wanted to see if there was a better way. I came across your Instagram posts and the free webinars and instantly fell in love with you guys, your heart and joy, but especially the clear, organized way of explaining how business should be run. It changed my world. In the last few weeks I’ve sat down to write goals and have become so much more productive. Family and people are my number one priority and now I can see how my flower passion can make money and not take away from my relationships with people. Jessica, everything you said about creating systems and boundaries with the business to allow for family and travel was on point and I can’t thank you enough. It would be a huge privilege to not only meet you but to experience working with you as well. Thank you for helping to change the floral industry and for offering this amazing opportunity to learn from you.”

—Mia Ojala
Portland, OR

“I am starting my second year as a wedding planner and am a innate learner. As I think about growing my business, I want to provide myself with information to make wise decisions. I don't let not knowing everything inhabit me from taking risks, but as a business owner in other industries I believe in having key pieces in place first. Unfortunately I learned the hard way (much like yourself) and have taken a more diligent and calculated approach to growth. Does that mean putting the time in? You betcha. Business Behind the Blooms provides me a look at the floral industry more intimately and allowing me to discover if this is the road I would like to see my business grow. I'm not afraid of working hard and that is how I am drawn to Jessica. She almost failed and is not afraid to share her story. Also that she was not a florist to begin with and I see so many similarities that I'm always curious how you got where you are. What route did you take and you share it. There is so much secrecy around the wedding industry, but funny thing about this is the amount of information that is available compared to 10 years ago.”

—Margie Merchant
Indigo Events 
Aurora, NE

“Owning a business can actually be a lonely experience. Yes, it’s rewarding. And, yes, it has plenty of amazing perks; choosing your own schedule, being your own boss, creating your own work environment. Everyone will tell you that its hard work, a long up-hill road; but let’s address the fact that it can feel a little scary when that road seems single-filed, you’re leading the way and on either side, you risk falling down the steep embankments of burning-out or loosing it all.

As a business owner for seven years, I have slowly marched my way up that hill. Usually happy, with plenty of iced chai, a few curse words and tears sprinkled here and there; I keep marching. But I look to the left and the right and sometimes I just want to know “Am I doing this right?”

I’ve gotten plenty of good advice from successful business men, my local chamber of commerce and other entrepreneurial friends with well meaning stories or encouragement but none of them could address some very specific issues of the wedding industry, bridal clientele and most importantly how flowers can bring home the bacon.

I consider the course ‘The Business Behind the Blooms’ as a much-needed road map, and safety rope for that steep hill. Depending on the day, I might even consider it a high-five, a hug or a sit-down-talk-it-out curl-up-on-the-couch-with-a-cup-of-coffee-and-a-close-friend kind of conversation.

BBB is real-talk for floral designers and wedding professionals. Its gorgeous layout and design make it easy to navigate. But make no mistake, its not frilled or fluffed. It’s the nitty-gritty, day-in-and-day-out information and encouragement that all floral designers need.

I can say whole-heartedly that BBB is the best investment I’ve made in my business (any myself) since I started this crazy journey.”

—Katie Rae Roach
The Katelier
Knoxville, TN

“When I found out about Jessica Zimmerman, it was because I had stumbled across her Instagram. I was instantly drawn deeper into her page because her posts were just so gorgeous. I began to read her captions and thought to myself, "This girl is not afraid to be REAL!". Shortly after following her feed, she announced The Business Behind the Blooms course and I wanted to know more about it. I did not even 'know' this person, yet I felt so compelled to learn all that I possibly could from her! I attended every single free webinar she hosted the weeks before her launch and asked, what felt like, one million questions to her and her assistant, Kellie. Not once did I feel like a burden and I truly felt like she wanted to REALLY help this beginner learn all of the things! I sat on it for a few days - this was such a huge investment of my personal money and what if I regretted it? How soon would I find out that this could potentially not be worth the money spent? So many thoughts swirled through my brain for days. 

After much contemplation and weighing out the pros and the cons, it truly came down to what I did not know and what her business memoir offered - and it offered all of the things I felt so confused about! I did it! I purchased The Business Behind the Blooms and dove right into the reading! I can say that without a doubt, my favorite chapter is the PRICING GUIDE. This chapter alone is worth more than what the entire course cost. I simply did not know just how much money I was LOSING until I read this chapter. I did not know about up-charging, outsourcing and how to even price my work. I simply played a guessing game. After wanting to crawl into a dark hole in embarrassment, I overcame that. I did 1:1's with Jessica and talked through the questions I had. She simply broke it down to us all needing to make money and was so real with how pricing actually SHOULD be. I could charge for things that I did not know I could charge for and find myself constantly referring back to this chapter. Eight months later and I still have yet to find a regret in my decision to invest into The Business Behind the Blooms. Not only did I learn how I was losing money, but I became confident in how to talk to my clients and how to talk about money without feeling ashamed for my pricing and worth. I gained the confidence I always wanted because I was learning more about how to be financially smart and to leave the guessing game behind me! Emotionally pricing to book the client is long GONE! .”

—Raven Hill
The Botanical Studio
Atlanta, GA

“The first time I listened to one of Jessica's webinars I knew immediately there was something different about what she had to offer. So many times people get drawn in by the "fluff," the stuff people say just to sell something usually. With Jessica she was giving so much good knowledge away for free already. I learned so much from her free series and paid series that I have already seen a drastic change in my clients and pricing just from applying what I learned in the past few months. I wish I had this knowledge years before, I could have myself time and heartache I have no doubt. I can't believe the heart Jessica has and her willingness to share her gifts, she truly is a gift to this industry.”

—Valerie Painter
Love Greyson Events
Grand Rapids, MI

—Linda Montuori
Blush Floral Design Studio
Bel Air, MD

“JZ! I am so excited I have to tell you this! It is because of your confidence boosting stuff in BBB. I have been invited to participate in a photo shoot at a very prestigious gentlemen farm (built in late 1800) that has been renovated! Their first ever styled photo shoot! I will be doing a grazing table with my hand crafted charcuterie boards with floral. It is in the most affluent area of the north shore of Chicago. Thank you! Sincerely!”

—Wanda Fox
Fox n Company
Chicago, IL

“The voice that tells me that I am worth it! I rebranded towards nature inspired designs few years back and completely lost my customer base. Struggling to find the right approach to market myself! It’s so inspiring to see Jessica be confident and successful in what she does!”

—Zhenia Rac
Studio Petali Curated
30 A, Florida

“The Business Behind the Blooms gave me the confidence I needed to reevaluate the way I was operating my business, raise my prices, and really value myself and my contribution to my clients events.”

—Tabitha Abercrombie
Winston & Main
Los Angeles, CA

“BBB has given me the encouragement and confidence to change my business so it is what I initially intended it to be. It helped give me steps and tools to make changes to move in the direction of the future I WANT for my business. Businesses naturally evolve and BBB helps to give intention to that. Thank you!!!!”

—Tara Fodor
Farmhouse Blooms
Poland, OH

“After researching courses, I chose BBB because I am from a small town However, I work mostly in the Nashville area, so Jessica’s story struck a chord with me because I am facing some of the same challenges that she has overcome. Also, business isn’t my strong suit. Jessica breaks it down into systems and gives you the confidence to tweak it how it works for you. I also identify with her business badass/pretty feminine combo of a personality. She blends the two to perfection.”

—Teri Shackelford
Mansion and Marsh
Nashville, TN

“The Business Behind the Blooms for me was definitely a valuable asset & investment to my floral business. I have always held myself back I think because I really didn’t know much about running a business, let alone a floral business. So taking this course has truly helped my frame of thinking about how to run a successful floral business & make a profit. As I was reading BBB I just kept having these aha yes moments thinking this is so straight forward & simple because you’ve made it so easy & clear to understand on how to go about things in running a wedding floral business. I really like your straight forward black & white no wish washy in between approach :)”

—Violet Maddox
Fort Maddox
North Bend, WA

“Business Behind the Blooms was life changing, not only on a practical business level but also on a personal one. I would consider myself quite an introvert and as much as I loved flowers, I was terrified about meeting with clients. After reading BBB, I gained so much confidence that I could do this and I jumped all in. If that was all I got from BBB, that in itself would have been worth the cost but that was only the beginning of what I gained from it. That confidence has naturally flowed into the rest of my life as well and I couldn't be more grateful for that. I have worked in the wedding industry for years but I just booked my first client under my own business name. She is my ideal client and that is because of the tips I learned from BBB. I really believe that to some degree, Jessica has given Bloomers the opportunity for her ceiling to become their floor. I could not be more grateful to get to start my business with this kind of wisdom and this kind of confidence.”

—Stephanie Wamble
Just Us Wed
San Luis Obispo, CA

“What I love most about the Business Behind the Blooms is that it gives me permission to do it MY way. Aside from the invaluable content provided throughout the course, BBB gives me the confidence to run my business in a way that works for me and to break away from the industry norms that I feel sometimes hold us back from achieving our full potential.”

—Sunny DuBois
Ebb & Flow Floral and Event Syling
Green Bay, WI

I cannot tell you how much I have learned already and I am barely through chapter 6! BBB has been an eye opener to me in so many ways. The business side of the industry has so many unknowns and BBB breaks it down for you. I finally took the plunge and purchased BBB a few weeks ago and I have already booked 3 weddings that include florals! It means the world that Jessica and her team have invested so much to educate others and be REAL! If I was to go to another florist in my city there is no way they would be open in sharing the things that Jessica has. In addition to BBB I have invested in hands on floral experience as well! I recently returned home from Seattle after completing a workshop with Sinclair and Moore that really opened my eyes to the floral side of things and of course I am more in love now with flowers than before, BUT learning color theory and getting hands on experience can only get you so far. You need to know the business and thanks to BBB I am able to learn that side as well. I am a busy mom of two little girls, 4 and 6, planning 10-12 high end weddings each year. My ultimate goal is to hire a small, but mighty team, just as Jessica has so I can focus on more of the floral and creative side to things. In addition cut the number of weddings down to around 8-10!”

—Shelley Legg
Aubree Elle Events
Atlanta, GA

“I’ve been in business since 2013. My business came about in a unique way—I had been working as an employee at a very large, corporate wedding venue in my area as their Floral Director...in charge of floral sales for events, design, a retail store on-site, etc. in 2012 when my wife and I decided to start a family, I knew that my corporate job would be too much for our new lifestyle. I became stressed, more so than ever in my life...it affected everything—and generally, I am not a stressful person! I couldn’t get pregnant (we did many IUI’s), I was working 60 hours a week...in January of 2013 I left that job and decided to do event work from my home and start from scratch with no booked events. By March that same corporate venue had asked me to sub-contract for their event flowers only, and I agreed. In the beginning, it was access to instant cash flow for everything—I don’t think I borrowed anything to get all the infrastructure a girl could need. But now, the financial relationship is waring on me—still today, about 75% of my revenue comes from this one venue who gets a cut of it. 60 or 70 weddings a year later, I still work 60 hours a week, my average sale is stagnant at about 3K, and I can’t get off the hamster wheel because if I do, I loose that 75% of my income immediately. My business is as of today at a big turning point. I can no longer deal with the contractor relationship I have with this venue—it takes over my entire ability to sell flowers to any other bride at any other venue, and my brand visually is diluted because of it. My family is planning to move to find a better school system for our adopted son (who is now 4), perhaps out of my current service area. And to top it off, in January (just before I bought your course), I was issued a cease and desist on my trade name—I am complying and changing it. I feel like this is a sign!! It’s time for a shift in my business, so with the help of your story, that is exactly what I’m doing! I am SO happy to read about your rebrand and how you built everything from that one moment. I’ve read about 2/3 of your story so far, and I already know I’ll return to read it over and over again as I begin down my new path. My new trade name has been approved, I’m professionally building my website (paying for it for the first time) and I’m excited to take all the good from Ivy and Aster Floral design and leave the rest behind. My new name is The Fuchsia Peony—nothing is live online yet, but I did start a Facebook page recently...you should check it out :-). My plan is to start the online transition May 1st as I need to be out of my original name by June 1st. Thanks for being exactly the inspiration I needed at exactly the right moment <3”

—Sara Severance
The Fuchsia Peony
Franklin, NH

“I had been in business for over 5 years, and felt kind of discouraged...like everyone around me was successful, except for me. ...Like every other wedding floral business was booking great events with their ideal clients, and I was just over here taking anything I could get. When I first found out about The Business Behind the Blooms, my immediate reaction was "I can't afford this". After some serious reflection on my businesses future, I concluded that "I can't afford NOT to do this." Within a week of purchasing and reading BBB, I booked my biggest wedding of the year. I just finished that wedding yesterday with excellence, and for the first time ever, I have a strategy on how to book and achieve more larger weddings with my ideal client. And for the first time in about 3 years, I'm truly looking forward to my future in the wedding industry. I am proud to say that I have taken control of how I run my business, my meetings, my calendar, my events...and it shows! Thank you Jessica and the Zimmerman team for pouring your heart and soul into BBB.... for businesses like mine.”

—Stephanie Lang
Lang Floral Designs
Chattanooga, TN

“The Business Behind the Blooms was a game changer for me professionally and personally. Flowers have always come naturally to me, but BUSINESS does not! I’ve always been a dreamer and a creative, so when I had my son last year I began to think of ways to stay at home with him as much as possible but also somehow make money doing something that I loved. My husband works full time and is in school full time for ministry, so it’s not very feasible for us to pay the bills based on his income alone! I’ve always been interested in growing flowers (huge Floret fan here!), but quickly realized that it’s not a very feasible option while having a young child right now and that’s when I came upon floral design. I soon learned that just because you have all the floral knowledge in the world doesn’t mean that you can run a successful floral business. There’s actually a BUSINESS to it. Without the business side, I would never be able to provide financial support for my family. The Business Behind the Blooms was a huge revelation for me! A business is a business. I shouldn’t be answering calls and emails at all times of the day, or doing high end jobs with a low budget. That’s not fair to my business or my family. I’m now putting The Business Behind the Blooms into practice and starting to build my company within these principals. I’ve already seen huge progress in my business in the short weeks since receiving the course. My clients have a more professional view of me. I’m able to sell 100x’s better. And most importantly, my family receives my full attention when I’m home. The Business Behind the Blooms is truly one big sigh of relief for my family and I!”

—Sarah Sherry
Bloom Bloom Floral Farm
Butler, PA

“The Business Behind the Blooms was a real leap of faith for me. I’m a wedding planner and venue manger, still only dreaming about adding floral design to my offerings, so the thought of making a large investment on a floral business course was scary! Despite these fears I kept showing up to Jessica’s webinars and every time she would pump me up and motivate me. The final push was the Jay Z Instagram Live. She spoke of a growth mindset and an overall “just do it” point of view that made me say “I’m in”. I’ve had the desire to work with flowers for a long time and knew I needed to decide once and for all if this was a direction I was going to take. Ultimately, I decided to use BBB to assist in making this decision. I honestly feel that even if I decide not to pursue floral design so much of Jessica’s story and course can translate to other aspects of the wedding industry. Setting boundaries, building teams and charging your worth are crucial in wedding planning as well. I read the course in almost one sitting and loved every bit of it. I’m basically obsessed with Jessica’s style of writing and her overall vibe. Throughout the course and also in the webinars she is funny, straight shooting and incredibly relatable. She is 100% the reason I purchased the course. I trust her point of view. I’m excited to continue exploring my desire to add floral design to my skill set and I look forward to what the future has in store for my business.”

—Shannon Maher
WildeFlower Boutique
Fort Lauderdale, FL

“Growth. Not only BBB, but so many other aspects of Zimmerman's educational arm. Last fall when I first became aware of Jessica and Business Behind the Blooms, it was a little too soon in my entrepreneurial journey to make the full leap, but between then and now, I made time for every free webinar and implemented every system and bit of wisdom she advised. It took only a matter of months with Jessica's help to leave BOTH my part-time jobs and make my side hustle/passion, a full-on career. AND be in a position to invest in BBB. Now, as an official Bloomer, I have all of the tools - and as a result, the confidence - to continue to build a business that stands out, that is different from the rest. It rarely is or will be easy, but having Jessica and team Zimmerman in my corner is beyond the best support a boss babe could ask for!”

—Sara Darling
Rose Coloured
Miami, FL

“It is a source of refreshing honesty, a confidence builder and a kick in the pants in terms of my business savvy. I so appreciate Jessica (and team!) for sharing candidly what works and what doesn't-- I feel like I'm learning from my best friend (who has lots of experience and knows her stuff!) I feel empowered to take steps forward and make the necessary changes so that my business flourishing--but so does my family.”

—Sarah Burke
Gathered Floral Design
Highland Village, TX

“Honestly, BBB has taught me the hard stuff. Some of the topics in the training I didn't even know existed in the floral business. I'm so glad I purchased BBB so that when I'm ready to start my own business I have the tools I need to hit the ground running and be successful!”

—Sarah DeForest
Fort Worth, TX

“BBB has been able to not only teach me some solid business practices to help my baby business get stronger, but the thing I truly love is that Jessica thinks outside of the box and is not afraid to not follow the main stream. I have had several thoughts on how I want to run my business and wasn’t sure I had a clue what I was thinking was right until I heard a Jessica say something similar. I love the freedom she encourages us Bloomers to have in just being ourselves.”

—Rachel Dummeldinger
Ardour Complete Wedding Services
Plant City, FL

“BBB is my business Bible, this course has changed my life and the way I do business. Four days after my purchase, I got my first 1st wedding and booked it!!!!! I made back the entire purchase cost of BBB. I was a new florist looking for someone to teach me the business of it all. It’s one thing to create, but another to know the business of it all. The Zimmerman Team has put something together so special and I am forever grateful. You guys have truly blessed my business with BBB. Thank you!”

—Sophia Billotti
SB Floral Designs
Rochester, NY

“I am a new bloomer, but I have been following Jessica through her webinars since last year. I learned so much from just her free webinars and it changed my business drastically. I connected with Jessica's story instantly, I'm a self taught florist who really just wants to own my own business. :) I knew I wanted to take the leap and purchase BBB this year because I am really trying to break into the higher end clients in my community, and become known outside of my community as well. I had so much success with her free information I knew purchasing the course would be worth it. It is already making me feel so confident in my processes and to me that is worth any price. I completely relate to Jessica's non-traditional processes, and that has given me so much hope that what I have been doing isn't crazy.”

—Saige Laughlin
Elizabeth Mckenzie Florals
Kansas City, MO

“BBB has completely changed my business and my life. I never thought I would book anything over $2,000 and now I’m averaging $8,000! I am so grateful that Jessica shares with us exactly what she does and what makes money. After implementing everything she shares in BBB, I’m making money now too! I believe people are put in our lives for a reason, and I am so grateful I was able to find Jessica, purchase her memoir, and actually become profitable. It feels so good to be able to bring home a paycheck and help support my Family.”

—Natalia Januszewski
Violet Rose Floral
Utica, MI

“In a wedding industry where workshops, courses, and "how-tos" were everywhere, The Business Behind the Blooms stood out as being more than a way for the owner to make income in their off-season. It was a tell-all of how Jessica Zimmerman took a financially dying business and made it an incredibly profitable business to allow her to live a life she loves. I always knew I wanted to own my own business, and Jessica's heart to have a real profitable company that allowed her to be there in the lives of her family hit home with me. This course was my first investment in myself before I started my business. It has literally helped me every step along the way, from creating my website, to mapping out my sales process, to leading my first bridal consultation, to my first wedding and now 10 months in I still refer to it on a weekly bases. The Business Behind the Blooms helps you lay a foundation that's strong and durable for your business. In a world where starting a business may just seem like making a website and an instagram account, it's much more. The Business Behind the Blooms takes Jessica Zimmerman's trials and teaches others how to avoid making the same mistakes. A strong infrastructure and foundation is crucial to build a floral business that does not take over your entire life or simply die out financially. The Business Behind the Blooms is the resource to invest in for wedding planners and florists in every stage of their business.”

—Paige Gresham
Pridmore Design
Philadelphia, PA

“I've been in the flower business for 11 years. Mostly, I'm a flower grower and I added designing 4 years ago. When it comes to floral design, I've paid for and taken lots of on-line education from leading designers to better understand design, how to properly price and present quotes, and grow the design side of my flower farm. When it came to the business side of flowers, none of them gave me the processes & procedures. None of them gave the language and confidence. None of them gave me specific, actionable steps that actually grows a business. I was skeptical about BBB...is this really going to be worth it and give me what the others did not? But as I move into my season, having implemented and digested all that was presented, I find myself using what I have learned and being confident about my choices. BBB will probably be the one course that was the clincher to my overall success...and it was the one course I was most skeptical to buy. Go figure. The Business Behind the Blooms took off years of errors and put me on the right track. That means everything to my success as a floral business.”

–Paula Rice
BeeHaven Flower Farm
Bonners Ferry, ID

“BBB is my motivation to not give up and and have trust in myself. Easier said than done, of course, but hearing how Jessica grew her business with similar challenges, why not learn from those before me vs. "reinventing the wheel." I am a designer but I need help on the business side, and why I wanted to learn more about BBB.”

—Joie Pham
Luxe Petals
Dallas, TX

“I've invested in several florist courses and spent thousands of dollars on online education, but nothing has brought more value to my young business in such a short amount of time than Jessica Zimmerman's The Business Behind the Blooms. In the course, she taught me step-by-step the most effective ways to communicate with clients that get RESULTS! Jessica's writing was both personal and professional, making it an easy read and completely relatable. It helped me evaluate what I really want my business to look like and how I can actually achieve it. I booked what I would call my "dream wedding" in less than a year being in business because of Jessica's course. I'm now attracting and booking the RIGHT clients and getting paid for the quality of work I do. The value in the course and her continuing education is priceless. I'm forever grateful to Jessica for putting this course together and for being an incredible mentor to me!”

—Megan Wise
Finding Flora Megan Wise
St. George, UT

“Can I just say how very thankful I am to have discovered you last fall?! I missed the cut off for BBB then and told myself I would not miss it in the spring. I got on that wait list and purchased it the first day I could. Seriously, you have given me the courage I needed to boost my business. This is my second full year in business and I can already see a jump in my sales average. I'm not under pricing anymore for fear of losing a client to someone more known. I am confident enough now in my abilities to charge what I should have been the whole time. I just booked my first wedding over $4000. Thank you!!”

—Melissa Haber
Honey & Sage Flower Studio
West Lafayette, IN

“Portland is a tough market to do flowers in. It is highly saturated with amazing florists everywhere you look, and differentiating yourself enough to attract an ideal client can be difficult. Because of the saturated market, it has created an environment of undercharging to get the booking. Seeing clients go elsewhere because of cost is always heartbreaking, but it was even more disappointing to me because I was spending HOURS of uncompensated time emailing and making proposals. Taking your course taught me so much, including charging a consultation fee and streamlining my proposal process, but the main and lasting benefit that I have taken from it has been the ability to remind myself that it is not only OK, but it is important to charge what I'm worth. It has been invaluable to me to not only have concrete examples of what (and why) you price designs, but also to have your voice in the back of my mind cheering me on and reminding me to keep the big picture in mind. Doing flowers is amazing but creating a full and fulfilling life is what it's all about! It has been a game changer to me to reorient my thinking from taking any work at any cost to only taking on work that works for ME. Thank you for being such a positive voice in the flower community, you are truly making it a better place!”

—Lindsay Helzer
Lindsay Helzer Floral Design
Portland, OR

I was letting my clients choose my pricing, and I was taking every event whether it matched my style or not. Now I’m not afraid to say no. I have business brand, website, and portfolio that I’m proud of and matches my ideal client. And I’m booking clients that have higher budgets and I’m slowly working my way towards my dream clients. I’m also setting boundaries. I’m putting my family first and choosing to set a schedule instead of working whenever an email popped up. BBB has changed the way I run my business and it taught me that my business shouldn’t be running my life to be successful.”

Lindsay Johnson
Lindsay Elizabeth Events
Omaha, NE

“I'm so grateful to Jessica, the whole Zimmerman Team, and Business Behind the Blooms for not only being informative, and kind, and straight forward.. but also being exactly what it was advertised to be, and then some. I have spent hard earned dollars on other courses, that were not as comprehensive and straight forward. Jessica's tone and the team's experience shines right through the screen, and it's presented in a at-your-own-pace readable PDF rather than video clips and jump-around-files. The visuals are inspiring, the branding explanation and content was invaluable, and I immediately (Like, THAT DAY) adjusted my pricing models and approach to meeting with clients. The handful of weeks since cracking open the course (and committing to the investment) have been hands down the most profitable and fulfilling of my entire career, in any field. I am at once at peace and on fire, filled with quiet confidence from the encouragement and clear direction.. and also thrilled at the potential of my business. I am beyond grateful, and I think anyone on the fence should purchase and commit to the content. (10 out of 10 recommend, right?!)”

—Chelsea Smith
GLDN Floral + Event
Detroit, MI

“It means that I found a community of floral professionals that probably have the same struggles as I have, and that I can now not be afraid to reach out to or lean on with questions, tips or positive vibes. I use BBB as a guide for my business. If a client is wanting something that I don't do and I'm struggling with what to say or to keep my boundary, I open the BBB for help or as a reminder as to how I want my business. I have seen a change in myself, the business that I am getting and my process since I invested in the BBB. Thank you!!!”

—Kristal Hancock
Sublime Stems
Seattle, WA

“BBB was such an eye-opener in so many ways. I was hesitant purchasing the course because I've bought a few online courses which were nothing I expected, but this has been a great investment. It was well written and aesthetically pleasing to read. Me, who doesn't like to read at all, read it in a few days and now I'm on my second round, thinking how can I implement these things into my business to make Lumme bloom. I immediately changed the way I do my proposals and it cut so much time and stress out of the process that I was able to start using my yoga membership again. I cannot wait to see the results and make my business, and team, grow.”

—Laura Cavanaugh
Lumme Creations
Denver, CO

Even if your business is not floral design, the boundaries, contracts, and systems is totally applicable to any business owner! I love it because not only does it make starting my own business less scary, it makes me down right confident!”

—Lindsay Rojas
Marshall, TX

“I only purchased BBB a few weeks ago, and already I’ve made huge changes and seen the results! Even though I’ve owned my own wedding/special event floral studio for 12+ years, and this has been a wake up call! I would love to pick the brain of my fellow florists in the industry and this is just that! I feel a renewed sense of excitement and focus surrounding the business side of floral design! The amount of information and support that you gain and continue to receive from BBB far exceeds the purchase price. What a impactful resource for anyone looking to improve systems, presentation, and overall confidence! Thank you Jessica for making me feel great about investing in myself and my business!”

—Jennifer Shore Brannon
Green Bee Floral Designs
Salem, NC

“The Business Behind the Blooms is my future. I have a very small business and 2 of my girls are joining me to make this our future. I was a teen mom who went on to have 4 children and have been forever looking for my calling. I worked for 2 different florists in our town and found out that this is what I was meant to do. I am a mom and grandma of seven first, and have raised my girls to know that they can do what ever they set their minds to. The Business Behind the Blooms has put a light in our eyes and a breath in our soul to remind us ‘we can do this’. Thank you for your inspiration and knowledge.”

—Julie Wilson
The Honeysuckle Hive
Vermilion, OH

“BBB gives me confidence to charge what my time is worth and to invest in my business. I love Jessica’s passion for running her business like a well oiled machine and her eagerness to help me do the same. Her energy and confidence are infectious. I’m not sure that I want to be a wedding florist but her step by step sales process and insights on creating a team are helpful to any business owner!”

—Kakhi Wakefield
K Wakefield Designs
Lookout Mountain, TN

“As a new business owner and floral designer, I told myself that I would only purchase one course, or workshop, this year. When BBB came out I knew it was the one! Jessica is not only so personable and inspiring, she makes herself completely accessible through email and her amazing webinars. Similar to Jessica, I live in a very small town where two other floral designers have been in business for fifty years. The Business Behind the Blooms has given me the courage and knowledge I need to break out of the mold and be completely different from competitors! And not just different, but PROFITABLE! I just have so much respect for Jessica, and appreciate her candor and openness to sharing her heart and business acumen. The Business Behind the Blooms was definitely the smartest investment I have made in myself and my business.”

—Janel Westerfield
Poesy Floral Studio
Safford, AZ

“BBB makes me so excited! Jessica has given me the tools to help me become more confident in my sales skills, which will help me reach my goal to quit my day job and concentrate solely on weddings and events. I am forever grateful for her generosity and candor! I’m so so so glad I invested in my future happiness!”

—Kimberly Hamrick
The Twisted Posy
Medford, OR

“Business Behind the Blooms creates an opportunity for me to continue to grow not only as a floral designer but as an individual and business owner. It's such a great way for continuing my education doing what I love with a community built in!”

—Joanna Hall
The Flower Mill
Lowell, MA

“Business Behind the Blooms is what I would have loved to have years ago! I am a self-taught florist and luckily since I naturally have an eye for detail and a creative side, I was able to figure things out in terms of floral design. What I didn't realize from the beginning was my own worth and that I could create and mold my business into what 'I' wanted it to be. I was so inspired after reading Jessica's story and made it my priority and goal this year to rethink what I'm doing and figure out what I need to do in order to attract and work with my ideal clients. I was intrigued when Jessica said she lived in a small town but was doing big events because I live in a small town, and I mean a SMALL, a rural community with a population under 5,000! This has been one of the largest challenges of trying to run a business - limited access to flowers, resources and accessibility to clients. BUT, with the help of BBB I have realized that there is more beyond my small community and that I can make a few small changes to achieve great results! One thing I miss is working and brainstorming with a group of like-minded, driven individuals. From watching your tutorials, to reading your articles, I already feel like I know and connect with you! You and your team seem to have a fun, working relationship and I would love the opportunity to actually meet and work alongside you! Thank you :)”

—Katie Hover
Fawn Meadow Floral Design
Winthrop, WA

“The Business Behind the Blooms changed my life. I had just started my small-scale flower farm and floral design studio when I purchased BBB. After reading the whole course in 2 days, I knew that my passion was floral design for weddings and that my efforts, energy, and hard-work needed to shift from my small farm to growing my business. Jessica is my BIGGEST inspiration in the industry and as an entrepreneur. I am a mother to two children, 2 and under, and I see what Jessica does to make her family her priority while growing and operating a highly successful business and I respect and admire her so much. Her work ethic is amazing, her realness is completely infectious, and her success in growing her business in a few short years inspires me beyond measure. The fact that she is willing to be so transparent and share her knowledge through BBB blows me away; it speaks volumes to her character that she wants to help others have thriving businesses. I know that with the tools, resources, and knowledge in the Business Behind the Blooms, Wild Mountain Blossoms will be the wedding floral business of my dreams. Purchasing the Business Behind the Blooms was the single smartest investment I believe I will ever make for my business.”

—Lindsay Munro
Wild Mountain Blossoms
Black Mountain, NC

“When I learned about BBB, I was unsure of my own worth as a designer, grower, and business owner. Going through the lessons, hearing about the growth that occurs, and the struggles and challenges faced by even the most successful designers helped to put my own experience into perspective. As I began integrating BBB ideas and techniques into my business, everything became cohesive and I began to attract and book ideal clients. I still have a lot more growth, however BBB helped me build a solid foundation and platform which will decrease the impact of future struggles and challenges on my bottom line.”

—Jalisca Thomason
Rustic Roots Floral Design
Woodlake, CA

“I've thoroughly enjoyed learning from you Jessica and all of the resources you've invested in your own continuing education. There are a lot of practices I've been working into my own business including removing email from my phone which has been a game changer.”

—Gina Jokilehto-Schigel
Shi Shi Events
Cleveland, OH

“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a huge understatement! I’d started to think I didn’t love my business anymore and I felt like a prisoner to my work. I also felt guilty because it seemed like I had the growth and everything I had worked and prayed so hard for but still wasn’t happy because I had no time to enjoy life outside of my business. Thankfully, The Business Behind the Blooms has given me my confidence back and shown me that it’s okay to think and make decisions like a business owner with the bottom line and my lifestyle in mind! As an entrepreneur, if you’re not looking out for your well-being, who is? It’s easy to say “Yes” to a million things in order to please others, but to say “No” more often as an investment to the things that are precious to you pays huge dividends! This course has been an excellent tool to get me back to the basics, and a great reminder to run my business instead of being run by my business! I love anything that has to do with business strategy and this course has been so helpful in making plans for growth for our business! Jessica is such an encourager and truly feels like an open book. The BBB has a way of reassuring you that you CAN own a successful business and have a life too. And a bonus...you don’t have to feel one bit guilty for being in it to make real money! Thanks so much for such an amazing tool!”

—Jayla Jordan Metts
Blushington Blooms
Fort Worth, TX

“Jessica and The Business Behind the Blooms have been a much-craved, high-quality, no-nonsense, yet nuanced and authoritative educational resource for me as an up-and-coming business owner. The energy and passion that permeate the Zimmerman collective inspire me to stay deeply connected to my "why" for taking the merchant/ownership mentality I'd gained in the worlds of both non-profit administrative work and six years of retail management with a merchandizing + display arm at Anthropologie into my very own company, because let's be real--it IS different when you are the one at the helm for the first time, and there are a million questions that might rock you, even if you are an all-around competent person. The Business Behind the Blooms has given me critical insight into how to stay in control of the conversation and yet stay incredibly sensitive to client needs. It has given me straight-talk about pricing, budgeting, and asking for what you are worth after careful evaluation of the same. The program has been exemplary of branding consistency, clarity of message, goal-driven approaches, and empowerment for women in leadership roles. I have feel so much more confident in my first "big-girl client" interactions since becoming a Bloomer, and so far in 2018 after adopting and implementing some of Jessica's strategies have seen a 100% conversion rate on my qualified leads for wedding clients! I'm so grateful to this vivacious expert for sharing her seasoned advice with other flower people who are likewise interested in moving the industry forward.”

—Hannah Lowery
Edges Wild Studio
Houston, TX

“BBB was a breath of fresh air. It made all the self doubt and frustration quickly fade away when I realized I wasn’t alone in my daily struggles. Being part of the BBB community has given me the confidence to run my business as I want to run it. Not how I think I should or how others think I should. Within the first couple of weeks after purchasing BBB, I booked my largest wedding even with a very tough wedding planner present. I had the biggest smile on my face knowing that I was making money on labor that day. Thanks to Jessica for being real, raw and honest. You’ve made us better bloomers because of it.”

—Franceska McCaughan
Franzie’s Flower Design
Houston, TX

“BBB has given me the confidence that I CAN be the designer I know I want to be, and if I have good business practices I WILL book the clients who let me design the way I really want to, and charge appropriately. I love Jessica's honesty and even felt like I was invading her privacy a bit at times because I'm so used to this industry being a closed book.”

—Debbie Hillary
Busy Bee Floral Design
Monroe, WI

“The BBB really gave me a solid business foundation from which I now know how to approach wedding clients, contracts, meetings, and set-up with ease, confidence, and professionalism.”

—Katie Koch
Flower Mama
Davis, CA

“BBB gave me tons of new knowledge, many ways to improve what I’m already doing, as well as assuring me I’m not alone in the boat. While I valued every bit of information in BBB, one thing that hit home is where you talk about [a former employee]. I’m hoping I can come across people like Kellie and Danae whom I can totally trust and enjoy working with.”

—Eriko Wadsworth
Annalisa Style Flowers
Tenafly, NJ

“If anything, BBB has given me the confidence to be able to do this business in an area that is a little harder than the city life. Rural Nebraska is tough. But BBB gave me the knowledge and confidence that if you want it, execute it correctly, and believe in your talent, you can and will have a successful business. All the little details from the beginning of the process to the end are really what made me go back to the drawing board and think about how I want to portray myself and my business. Honestly, I don’t think BBB would be the same if it weren’t Jessica leading it. It’s who she is. I hang on every word and really think through it and from the moment I found her profile about two years ago, I felt like I needed to learn from her. BBB is my business lifeline. I bring the talent, but BBB gave me the ability and knowledge to put it on display. THANK YOU!!!!!”

—Erin Weides
Flower It
Seward, NE

“I’ve been a bloomer for a month and a half now. BBB has guided me to understand and to finally open my mind on how to have a better business process; which right now I’m working on it, to improve the process and have a successful wedding and event design business.While reading it, some of the things that Jessica Zimmerman explain why she does not recommend doing certain things, was happening to me in that moment or had happened before, it’s been a wake up call! I’m glad I have found Jessica Zimmerman’s webinar and BBB, because even though I only have 2 1/2 years officially in the business, I didn’t know how to make it work and was ready to quit.”

—Eva Ferrerias-Pichardo
Showpiece Events
Brambleton, VA

“I'm a new bloomer. I read it in one fell swoop and enjoyed every bit of it! I'm starting to slowly implement several factors of the Ideal Client chapter on my website. Your book and webinars are always the needed motivation and inspiration I need to keep moving forward and staying positive and confident in my business. Truly, I enjoy your fun and hilarious personality and lap up all of your advice!”

—Cindy Magan
Hillside Blooms Floristry
Colfax, CA

“BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”

—Clara Barthorp
Wilde Thyme
Jersey Channel Islands, UK

“Since opening my own floral design studio I have enjoyed the creative design aspect. On the business end of things I have struggled for years to have a consistent process in sales, bookkeeping, and marketing. I have attended floral education classes and design tutorials but have never felt empowered or adequately directed to improve the business functionality. BBB has give me direction, inspiration, and guidance to put processes into place that I can fall back onto. In knowing my business practices I have more confidence while interacting with my clients to educate them as well as direct and lead consultations.”

—Colleen Elkins
Botanikal
Billingham, WA

“The Business Behind the Blooms found me in my time of need. There are a lot of floral classes and business classes out there however I haven’t come across anything like the BBB. I have taken other courses, however, none comes close to what Jessica offers in the Business Behind the Blooms. When I came across BBB I believe it was by no mistake. I was meant to find it. I wanted to educate myself and Jessica does just that with BBB. She is so raw and authentic, you can feel her genuine expression of her story. Jessica expresses what it takes to be in this business. She goes above and beyond and shares what most aren’t willing to share and for that I am so very grateful. You can find everything in BBB to start or expand your business. It takes strength to open up and share your story, and not only does she do that in BBB, she educates you on the business aspect of things and what works and what doesn’t. This is EXACTLY the inspiration and education I was looking for. Thank you Jessica for creating BBB. From a very grateful + inspired Bloomer.”

—Ashley Singh
Amrit & Evan
Folsom, CA

A couple of years ago, I decided to pursue my passion but felt frustrated and completely overwhelmed because I had little to no direction regarding how to run a floral business. (I am a self taught florist with a fashion background). I truly believe that the day I came across Jessica’s sponsored post on fb about BBB was the day my dream “grew legs” lol. It became more than an idea or a strong desire, I now felt that my goal was attainable because someone was actually willing to share their story and HELP others which is a huge deal! Jessica, BBB has not only given me a better sense of business, you have inspired me and motivated me and continue to do so every time you decide to bless us all by sharing your knowledge through IG lives and webinars. I seriously can not express my gratitude enough!!!! This is the breakthrough I have been waiting for.”

—Asia Sigler
Soet Bouquet
Houston, TX

“I wanted the nitty gritty of the floral world - the business aspect. Pricing, contracts, hiring help...all of that (not so fun, but necessary) stuff! Jessica and her team touch on everything you need to know to turn your business into a well-oiled machine. It will be your business bible. Trust. I have already switched a lot of my processes around and fine-tuned so many things thanks to this course. I have booked three weddings in 2019 so far, and all 3 of them will have double my average profit of my 2018 weddings. I am motivated to go even higher than that, and with these processes in place I know I can. I've never felt more confident as a floral business owner. Jessica + team: thank you for sharing your business story so openly. I am forever grateful.”

—Anna Lee
Old Frond Floral Co.
Huntsville, AL

“Jessica, thank you so much for this course and for being my unofficial mentor (which is I what I consider you!). You have really helped me to gain confidence and think strategically about my own business - which I'm planning to relaunch next spring - and for this I'm so grateful - you have no idea! I feel like you've taken me under your wing and helped me with thinking of my business as a legit business, having confidence to not do things like everyone else and to have a business I've always wanted that's true to who I am and my talents. You've given me honest and straight answers to questions I've had about the business side of things for soooo long. Thank you sharing your processes, your story, your heart and mind with all us Bloomers. You're amazing, girl. Thanks so much! Kellie, thanks so much for all you do for all of us Bloomers! I'm sure you hear this a lot, but I'd love to have a Kellie in my life =0) I know you're invaluable in making Zimmerman Events so successful!”

—Ashley Krupp
Poppy & Pine
Denver, CO

“BBB has changed the game for me. I just started my business officially in February, then purchased BBB in March. I implemented and began following BBB immediately and now in mid-April, I've already met my sales goal for Year 1! I followed the proposal process and haven't had brides argue pricing with me. I still have a few more practices to try implementing with my business for Year 2, and I'm excited to see how my business will continue to grow when I do!”

—Casey Neeley
Stems & Sweets LLC
Richmond, VA

“I struggle with the business side. I was extremely uncertain about the “right” way to really start this business. BBB helped me feel confident to charge what I’m worth and actually try to help me decide what I’m worth. Also- just the tips ( marketing to wedding photographers) and tricks ( delivery and set up) were worth the price of the BBB. It’s awesome.”

—Charlotte Wessel
Buckets and Blooms
Huntsville, AL

Jessica talks to you, answers your questions, while her memoirs speak to your concerns, console your deepest fears, and offers the most profound advice. Her guidance is paralleled to her experience and expertise in the floral/wedding industry, making BBB the best line of defense and assistance to anyone who reads it. I couldn’t be more grateful for Jessica and the BBB and the knowledge and foundation it provided me. Thank you so much for being so genuine and a model of honesty in all that you do.”

—Brooke Chung
Event House
Dallas, TX

“I was a new business owner missing opportunities to make the money I deserved! I was slaving away, literally in tears by the end of large set ups due to sheer exhaustion. I was doing it all wrong. BBB gave me the confidence to say NO to brides with an unrealistic budget.”

—Casey Rogers
Southern Fresh Florals
Southwest Florida

“Although I am very new to BBB it has already started me thinking in directions I had not considered before. What seems daunting seems less so. It is helpful to know that others in the wedding and event work are struggling with the same things I am. The BBB webinars have made me realize others have the same questions and concerns as I. It is wonderful to be a part of a community that you have created. Thank you Jessica”

—Carol Jillian
Jillian Design
Austin, TX

“As a self-taught floral designer, BBB gave me the confidence to price and contract the way I had always thought I should, but never knew if I was really, ‘doing it right’. There is nothing else like this in the industry and it was so needed!”

—Andrea Harper
Gray Harper
Savannah, GA

“BBB has been a game changer for us! I have been searching for a course like this since I started my business 5 years ago!”

—Andrea Riebel
Budding Creations
Mankato, MN

but also as an artist capable of fully serving my clients in a way that no one else can. BBB has inspired me to take my business to the next level! Thank you Jessica for all of your expertise, encouragement and positivity!!!”

—Angela Slama Kuepper
Petal & Flour LLC
Buena Vista, CO

“For me, Business Behind the Blooms is the extra push that I’ve always needed, but never knew how to find. It’s always encouraging, informative, and interesting. I only just purchased BBB in March and it’s already changed the way I do flowers, proposals, communicate with my clients, pretty much everything! I’m really just super thankful that Zimmerman Events showed up on my Facebook timeline a few months ago, my life has honestly been changed because of it!”

—Alicia Fellman
Lucy Rose Flower Co.
McKinney, TX

“Buying BBB has changed my life, for the better. I am a one woman operation, and I needed someone to tell me how to be better at sales. My sales have doubled and I get to do designs that make my heart and my clients happy. it’s worth every penny and then some.”

—Allison Lunde
Floret + Folige
Fargo, ND

Before Business Behind the Blooms I thought that flowers would be a hobby but couldn’t imagine that they would allow me to create a sustainable business. Understanding the general profit goals for each project that Jessica sets has enabled me to set goals that have started me toward a sustainable business. I am so appreciative of Jessica’s straightforward explanation of the way she prepares for the magic that Zimmerman is able to create.”

—Allison Edwards
Array Design
Phoenix, AZ