Welcome to Zimmerman Podcast, a place for wedding professionals and creative entrepreneurs.
If you're new around here, I'm Jessica Zimmerman. In the past five years, I've transformed my nearly bankrupt business into a seven-figure career.
A few years ago, I discovered the life-changing power of sharing my story. It includes face-plants and pit-falls, mistakes and triumphs.
Read MoreDo you really want a floral business? It’s okay to have a hobby and for it to be simply a hobby. My greatest passion is travel, but I wouldn’t enjoy it as much if every time I traveled, I also had to write a feature about it.
I think it’ really important to know that owning your own floral business doesn’t mean you are doing flowers all day. There is a reason only 5% of small businesses succeed. The business-side of it takes up the majority of your day.
Read MoreEMERGENCY KIT:
floral tape - waterproof and boutonnière
scissors - regular and ribbon
snips
wire cutters
wire - varied sizes plus thin gold
fishing line
glass cleaner
paper towels
shwizzles (aka pipe cleaners)
pins
1. Don’t let other people dictate your work day.
I used to think checking my email first thing meant I was working hard. It meant I was being productive! I think most of us think this way. We have clients or coworkers or bosses who need to hear from us. Sound familiar?
You know the phrase, Ignorance is bliss - well it’s especially true when it comes to email! When I became ignorant to what was going on in my inbox - guess what happened? I actually had time to focus on my own to do list which led to productivity which led to profitability. I’m not denying the fact that, yes, it is important to check my email.
Read MoreFour years ago, I wrote down where I wanted to be in five years. Here's a little snippet from the six page entry:
"I hope to be in a place where I am able to choose which clients I want to work with. I hope to be in a place where my clients trust me to execute their vision and give me creative freedom to do so. I hope to be in a place where I only have to do a handful of weddings a year and still exceed my sales goal. I hope to be in a place where I can blend my love of travel with my work."
Read MoreOrdering flowers was always my least favorite thing to do. I hated writing recipes and counting how many stems I needed. I would put off ordering until the last possible minute.
Having three small children, I really value my time, so anything that takes way longer than I think it should, I dread. Ordering flowers took me at the very least an entire work day (sometimes it took me two or three!) to complete. I
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Welcome to the blog
I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?
I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.
And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.
Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.
Entrepreneurs Looking for More
Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!
