New Year, New Brand, New Site!

Hey floral friends!

I can’t believe the day is finally here. The website I’ve had in my mind for the past eight months is finally a reality. I’m so excited to have a home for both my wedding clients and education students.

How did this whole thing come to be?

Well, in April of 2017 I launched The Business Behind the Blooms for the first time. I learned

I had no place for BBB info. It was all in hidden links.
If I included with my current website, it would definitely confuse by brides
I had a lady who paid $1997 for the course and all she needed was my set up and delivery form.
Bloomers were asking me if we could create a Facebook page so we could all communicate with one another and I very rarely check Facebook

So I dreamed up this site in my head where you could easily determine the wedding side of the business from the educational side. The Business Behind the Blooms finally has a home! While I fully believe The Business Behind the Blooms is by far the best value, I also understood there are some people who don't need all of it, they just needed bits and pieces. That’s how the Resource Hub was born. This is going to be a game changer for floral designers. Oh how I wish this was around when I was first starting out! Finally, I knew if I created an educational division on our site then I include a forum for all bloomers!

I hired Kathryn Duckett of Crème Brands and she has been a dream. From the very beginning she understood my vision and she helped turn this dream of mine into a reality. I wanted a strong brand that I can use no matter what direction my business takes and she nailed it. While I love everything she created, the main “Z” symbol is my favorite. When I first saw it, I immediately gasped because it was made up of three lines representing my three kids who are my everything.

My word for 2018 is serve. I hope to serve you, my floral friends, through this site. I hope to send you new free resources every month through my newsletter. If you’re not on the email list, get yourself on it! I hope to give you true connection through honest storytelling. Most of all, I hope this site helps you to accomplish your dreams.

BusinessJessica ZimmermanJanuary 4, 2018new branding, new website, website design, kathryn duckett, creme brands, zimmerman, zimmerman events, jessica zimmerman, jessica zimmerman weddings, jessica zimmerman mentoring, jessica zimmerman education, the business behind the blooms3 Comments

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.