It’s beautifully arranged in a way that brings me back to being that optimistic person who was courageous enough to start doing things on their own. I not only have what I learned from BBB but also a new family of like minded individuals who make this mission seem a little less daunting.”

—Maher Haroun
Florals by Maher Haroun
Orange County, CA

“I’ve only had my business for the past year and a half and I have tried new things to get clients, always wondering if I was doing things the right way. I am reading BBB for the second time and making it my business plan. I’m taking each chapter and dissecting it so I can apply it to my business.”

—Shanda Zelaya
Flor de Casa Designs
Washington DC

I was an established wedding planner — when I first started in florals, I found it very intimidating. Like an 'ole boys club' that I couldn't join. Jessica, you didn't just break down that barrier, you quite literally smashed down the entire building. I booked my first $20,000 wedding this season.”

—Abby McKinney
Heirloom Event Co
Chicago, IL

I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop.”

—Erin Venville
Erin.K Floral Design
Melbourne, Australia

She shows you not only how to run a profitable business but how to have a life. This course is packed with everything you'll ever need to know to run a successful business and unlike other courses, she's available to you at any time with her convenient mentoring services and her follow-up webinars. Jessica Zimmerman has built a brand that is one of a kind and The Business Behind the Blooms truly reflects this.”

—Katherine Vandermey
Toronto, Canada

Jessica talks to you, answers your questions, while her memoirs speak to your concerns, console your deepest fears, and offers the most profound advice. Her guidance is paralleled to her experience and expertise in the floral/wedding industry, making BBB the best line of defense and assistance to anyone who reads it. I couldn’t be more grateful for Jessica and the BBB and the knowledge and foundation it provided me. Thank you so much for being so genuine and a model of honesty in all that you do.”

—Brooke Chung
Event House
Dallas, TX

BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”

—Clara Barthorp
Wilde Thyme
Jersey Channel Islands, UK

Since I purchased BBB, launched my new website and business systems, within a few days (literally) I received my ideal clients who paid for a consultation fee with budgets over $5k. I would never have imagined charging clients for a consultation fee with the fear of not getting clients. But I was so wrong!”

—Linda Moua
Verdure Floral & Events
Minneapolis, MN

As a Wedding Planner and Floral Designer, finding BBB has been the greatest encouragement and I can't wait to launch my business in May! I also loved that you did courses and self-taught because that is exactly how I have developed as a designer!”

—Ronda Hilman
Rose and Pine Events and Design
Washington State

“First and foremost, BBB taught me that my time was THE most valuable line item that was missing from my “Quickbooks Approach” to selling flowers. BBB was the missing component. I needed a CLEAR CUT strategy. I needed someone to show me that my time was just as valuable as the flowers I’m selling. I needed someone (successful) to tell me it was OK not to itemize my invoices. I can’t tell you how many times I would walk out of a consult and feel like a complete failure because the client wanted me to answer questions about individual pricing when all I KNEW was that I needed a certain amount of money to pull this off. I am now comfortable saying “I don’t know and here is why.” Lastly, BBB taught me that it truly does take a team to get me where I personally want to be. My dream is to plan weddings outside of Shreveport, La, but I didn't have a solid plan in place to make that happen. Six months after applying the BBB method, I have five destination weddings on the books.”

—Tricia Stewart
The Nouveau Wedding
Shreveport, LA

“When I first started following Jessica on Instagram it was because I could relate to her on deep levels. I loved reading stories about her children, since I am a mother of two energetic boys myself (Emmett is 4 ½ and Elliot is 2 ½). I loved reading her newsletters and finding out that she has a strong faith in God and wasn’t afraid to talk about it. I often think about the quote she shared from her pastor – “God doesn’t want to be first in your life the way you think… He wants to be FIRST in your family. He wants to be FIRST in your career. He wants to be FIRST in your friendships. He wants to be FIRST in your hobbies”. I was super inspired by this confident, successful, vulnerable, talented, extremely hard working woman, mother, wife – leader! She encompassed all of the things I was or wanted to be and she did it with such style ;) I often felt like she was speaking directly to me even though she has thousands of followers. I can honestly say that listening to, learning from, and receiving little online pep talks; gave me the courage to step into my dream and begin the journey of owning my very own business! I (along with my business partner) purchased BBB this spring, after a whole year of dreaming about doing it. I read it all the first day I received it. I’ve been working as a floral designer for eight years and been a part of over 500 weddings, so many things felt familiar to me. At the same time, it felt completely foreign! Jessica comes at things in such a different way than I was taught or see demonstrated anywhere. All I kept thinking as I read BBB was that this woman is laser focused on her goals. She is determined to find the most successful way of doing everything.”

—Ariyl Doran
TBD/Briar Loft
Madison, WI

“I purchased BBB full of hope that I had found a resource that was not all speak and no delivery. I was in desperate need of reassurance that I was not a failure and was struggling to find the support that spoke to me. BBB has delivered beyond expectations. There is no BS, just straight shooting information that has had so many ahh aha moments for me. I now use BBB templates for everyday practice in my business to help create a client flow experience that has changed my business for the best. I feel more in control of my quoting and on-boarding process. My confidence to present quotes to clients and totally believe in what I am delivering is because of the suggestions that are outlined in BBB. I am now on track to booking out my 2019 Summer season with most of my confirmed jobs being up by thousands of dollars on my past season. I give BBB a huge two thumbs up and know that you will benefit greatly from your investment in yourself and your business."”

—Rebecca Brosnahan
Fantail Weddings
Wanaka, New Zealand

I knew I needed to invest in education to set myself up for success. I just booked a wedding last week, that I will get my investment back in buying BBB, and that is from only one wedding! With having the planning experience, I knew I wanted to be able to have a good foundation with adding florals to my business. I now feel confident in how I am going to price for weddings, and moving forward how to make money! I love how Jessica's teaching has made me more business minded and empowered to truly take myself and my business more seriously. Thank you, Jessica, you are such a gift! Also, I am so excited to hear you are adding the planning portion to BBB next year. With that information, I know it will be so valuable to elevate my planning experience for my clients and learn even more!”

—Erin Day
Erin Day Events
Olympia, WA

“BBB has transformed my mind in the way I approach my wedding flower business. Learning about Jessica's story and applying so many of the techniques found in BBB, I have re-evaluated how and why I am building my business. I have adopted many of the processes presented in BBB so that I can systematize my business, be more profitable, and take back control over my schedule and life outside of business! It's given me the confidence to grow my business in a much happier and creative way that is true to my beliefs. Aside from BBB itself, the access to webinars and contact with Jessica and her team has been an invaluable platform to ask questions and get answers. They really do care about all of their Bloomers!”

—Alexandra Highet
Forever Wildfield
Toronto, Ontario, Canada

“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhelmed, even hopeless. I love what I do, I love everything flowers, but things seemed so impossible! I was so unhappy trying to pursue my dreams of creating a business that will be a legacy for my family. It’s no longer a hobby for me; this will be my future and the future of my family. The Business Behind Blooms has really given me some direction and hope that all things are possible. I’m so much more efficient, and I’m finally creating systems that work for me and the lifestyle I want to live. BBB is a blessing. It was worth every penny!

You have no idea what a blessing you have been for my business and my life. It’s insane how much I have grown and I am still growing reading BBB. I truly want to live the dream and have a family and create a life that I can be proud of. I don’t have a husband or children yet but I want to and it seemed that I couldn’t have a family and a business and a career. It all seemed so impossible. You have given me hope.

When reading the course it was as if I was reading about all my mistakes. I could relate so much it was insane. Thank you! Because of the [course] I haven’t given up. ”

—Brittney Kee
Brittney Kee Floral Design
Chicago, IL

“Business Behind the Blooms allowed me to greatly improve on my contract, business budgeting and initial consultations. Since taking the course, I have booked every wedding I wanted, and my ideal clients are finding their way to me!”

—Abby Schlipmann
Lavish Floral Design
Quincy, IL

“I just bought it about a month ago, and it has totally changed how I run a business. I have booked clients with higher budgets, have felt more comfortable charging people what I should be, and lastly learning how to balance running a small business.”

—Allie Moore
Flowers and Moore
Arlington, TX

“Community is the heart behind most things that I do. I crave real connection and as much as I love to give and create and teach, I also love to learn from the wisdom of those who go before me! Jumping in to BBB with both feet has solidified so many of my practices and shed new light on some systems that need revising! What a treat to journey though the world of business with a friend and a guide!”

—Ali Briskey
Ali Briskey Designs
Salem, OR

“For me, Business Behind the Blooms is the extra push that I’ve always needed, but never knew how to find. It’s always encouraging, informative, and interesting. I only just purchased BBB in March and it’s already changed the way I do flowers, proposals, communicate with my clients, pretty much everything! I’m really just super thankful that Zimmerman Events showed up on my Facebook timeline a few months ago, my life has honestly been changed because of it!”

—Alicia Fellman
Lucy Rose Flower Co.
McKinney, TX

“Buying BBB has changed my life, for the better. I am a one woman operation, and I needed someone to tell me how to be better at sales. My sales have doubled and I get to do designs that make my heart and my clients happy. it’s worth every penny and then some.”

—Allison Lunde
Floret + Folige
Fargo, ND

“As a self-taught floral designer, BBB gave me the confidence to price and contract the way I had always thought I should, but never knew if I was really, ‘doing it right’. There is nothing else like this in the industry and it was so needed!”

—Andrea Harper
Gray Harper
Savannah, GA

“BBB has been a game changer for us! I have been searching for a course like this since I started my business 5 years ago!”

—Andrea Riebel
Budding Creations
Mankato, MN

but also as an artist capable of fully serving my clients in a way that no one else can. BBB has inspired me to take my business to the next level! Thank you Jessica for all of your expertise, encouragement and positivity!!!”

—Angela Slama Kuepper
Petal & Flour LLC
Buena Vista, CO

“I was a new business owner missing opportunities to make the money I deserved! I was slaving away, literally in tears by the end of large set ups due to sheer exhaustion. I was doing it all wrong. BBB gave me the confidence to say NO to brides with an unrealistic budget.”

—Casey Rogers
Southern Fresh Florals
Southwest Florida

“Although I am very new to BBB it has already started me thinking in directions I had not considered before. What seems daunting seems less so. It is helpful to know that others in the wedding and event work are struggling with the same things I am. The BBB webinars have made me realize others have the same questions and concerns as I. It is wonderful to be a part of a community that you have created. Thank you Jessica”

—Carol Jillian
Jillian Design
Austin, TX

“I ordered BBB at the start of the year when Peony and Gold was only months old. I knew exactly what I wanted to achieve with the business, but wasn’t sure how to get there. Its not exactly like you can go and ask your competitor how they price their designs or manage their social media! BBB was the boost of confidence I needed to run the business how I knew it should be. I could not be happier! I have several “dream clients” booked in and I know there will be a lot more to come. I feel like Jessica has given me the confidence I needed to run a successful business.”

—Laura Stephens
Peony and Gold
Newcastle upon Tyne, England

“BBB has changed the game for me. I just started my business officially in February, then purchased BBB in March. I implemented and began following BBB immediately and now in mid-April, I've already met my sales goal for Year 1! I followed the proposal process and haven't had brides argue pricing with me. I still have a few more practices to try implementing with my business for Year 2, and I'm excited to see how my business will continue to grow when I do!”

—Casey Neeley
Stems & Sweets LLC
Richmond, VA

“I struggle with the business side. I was extremely uncertain about the “right” way to really start this business. BBB helped me feel confident to charge what I’m worth and actually try to help me decide what I’m worth. Also- just the tips ( marketing to wedding photographers) and tricks ( delivery and set up) were worth the price of the BBB. It’s awesome.”

—Charlotte Wessel
Buckets and Blooms
Huntsville, AL

“I wanted the nitty gritty of the floral world - the business aspect. Pricing, contracts, hiring help...all of that (not so fun, but necessary) stuff! Jessica and her team touch on everything you need to know to turn your business into a well-oiled machine. It will be your business bible. Trust. I have already switched a lot of my processes around and fine-tuned so many things thanks to this course. I have booked three weddings in 2019 so far, and all 3 of them will have double my average profit of my 2018 weddings. I am motivated to go even higher than that, and with these processes in place I know I can. I've never felt more confident as a floral business owner. Jessica + team: thank you for sharing your business story so openly. I am forever grateful.”

—Anna Lee
Old Frond Floral Co.
Huntsville, AL

“Jessica, thank you so much for this course and for being my unofficial mentor (which is I what I consider you!). You have really helped me to gain confidence and think strategically about my own business - which I'm planning to relaunch next spring - and for this I'm so grateful - you have no idea! I feel like you've taken me under your wing and helped me with thinking of my business as a legit business, having confidence to not do things like everyone else and to have a business I've always wanted that's true to who I am and my talents. You've given me honest and straight answers to questions I've had about the business side of things for soooo long. Thank you sharing your processes, your story, your heart and mind with all us Bloomers. You're amazing, girl. Thanks so much! Kellie, thanks so much for all you do for all of us Bloomers! I'm sure you hear this a lot, but I'd love to have a Kellie in my life =0) I know you're invaluable in making Zimmerman Events so successful!”

—Ashley Krupp
Poppy & Pine
Denver, CO

“I follow Jessica on social media and really like her no-nonsense style. The 'ballsy' side of my personality really relates to so many of Jessica's ideas. I bought BBB, read it cover to cover, and have picked out so many tools that I know will really work for my business. We are now developing really clear business and personal boundaries inspired by Jessica and have now simplified our proposals hugely.

BBB is a huge source of inspiration and really makes me think how I can approach things differently. I now do my own variation inspired heavily by BBB which I find works fabulously well.

BBB simply shows you a completely different way of working. The exciting thing is then how to make it work for you, your business and your ideal clients wherever you are in the world.”

—Joanna Cairns
Twisted Willow Floristry
Ripon, North Yorkshire, United Kingdom

“The Business Behind the Blooms found me in my time of need. There are a lot of floral classes and business classes out there however I haven’t come across anything like the BBB. I have taken other courses, however, none comes close to what Jessica offers in the Business Behind the Blooms. When I came across BBB I believe it was by no mistake. I was meant to find it. I wanted to educate myself and Jessica does just that with BBB. She is so raw and authentic, you can feel her genuine expression of her story. Jessica expresses what it takes to be in this business. She goes above and beyond and shares what most aren’t willing to share and for that I am so very grateful. You can find everything in BBB to start or expand your business. It takes strength to open up and share your story, and not only does she do that in BBB, she educates you on the business aspect of things and what works and what doesn’t. This is EXACTLY the inspiration and education I was looking for. Thank you Jessica for creating BBB. From a very grateful + inspired Bloomer.”

—Ashley Singh
Amrit & Evan
Folsom, CA

“You are so inspiring and a true professional in the industry.

I had only been working for myself as a wedding floral designer for a year when I purchased BBB. Now having been through all sorts of issues in the process of dealing with difficult brides, I completely understand your reasons for being a tough, no nonsense business woman. I absolutely back your concept!

I live in New Zealand and have found BBB very, very helpful.

BBB has given me confidence in myself, and the confidence to stand my ground with my pricing, without apologizing. And given me the knowledge of how to explain pricing. I am very confident in pricing now and love the system you have in place for ordering and delivery.

Thank you for being real!”

—Rebecca Skedgwell
Pineapple Sage
New Zealand

A couple of years ago, I decided to pursue my passion but felt frustrated and completely overwhelmed because I had little to no direction regarding how to run a floral business. (I am a self taught florist with a fashion background). I truly believe that the day I came across Jessica’s sponsored post on fb about BBB was the day my dream “grew legs” lol. It became more than an idea or a strong desire, I now felt that my goal was attainable because someone was actually willing to share their story and HELP others which is a huge deal! Jessica, BBB has not only given me a better sense of business, you have inspired me and motivated me and continue to do so every time you decide to bless us all by sharing your knowledge through IG lives and webinars. I seriously can not express my gratitude enough!!!! This is the breakthrough I have been waiting for.”

—Asia Sigler
Soet Bouquet
Houston, TX

Before Business Behind the Blooms I thought that flowers would be a hobby but couldn’t imagine that they would allow me to create a sustainable business. Understanding the general profit goals for each project that Jessica sets has enabled me to set goals that have started me toward a sustainable business. I am so appreciative of Jessica’s straightforward explanation of the way she prepares for the magic that Zimmerman is able to create.”

—Allison Edwards
Array Design
Phoenix, AZ

Business Behind the Blooms was a turning point in my career. I had struggled with pricing, time management and allowing the client run my business. Implementing Jessica’s meeting procedures and pricing guide, it has given me the confidence and reassurance that I needed to be a BOSS. Now, I run my business. Thank you, Jessica!”

—Gina Martin
Pomp&Bloom
Columbus, IN

I think my biggest take away was RESPECT! Respect for my time, respect for my craft, respect for myself, and the list goes on. From a young age I knew I wanted to be my own boss and to be honest like many entrepreneurs I had no idea where to start so as my husband likes to say I jumped in blinders on and planned to figure it out along the way. Well we all know how that goes....... lets just say I had a really expensive hobby for about 3 years.

Before BBB I had some years I would make something trying to resemble a profit and some years that I didn't. I had had enough and knew that if I was serious it was time to get dirty and commit to being a real business! I'm so thankful that I joined BBB when I did. Having processes in place and airtight contracts that not only protected me but my business as well through this pandemic have saved my business. Now of course we will come out with a few bumps and bruises this year due to Covid-19 but what could have been a total loss of a year is projected to still be one of our most profitable yet.

While I tend to set BIG goals for myself I learned that even if I don’t hit those goals right away it doesn't mean it's a loss. As a business we grew, as a business owner I grew, and that's a win win no matter how you look at it. I know that having access to BBB and the Bloomers Community whenever I need it to refer back to is an asset I will forever be thankful for. Heck, even today I just went back through the curriculum for a question regarding invoicing. I am forever a believer in the systems Jessica has shared through BBB and Know Your Numbers and I will forever be grateful.”

—Audra Pace

Dream Big Events

Omaha, NE

I bought a small shop back in March of 2019. It was a life long dream. However walking into an already up and running florist with new visions and new direction, wasn’t as easy as I thought it would be. Have you ever heard the term, can’t teach an old dog new tricks? Well you can’t flip a switch from old to new over night.

I followed Jessica on social media for years. I told my husband that whenever I had a shop I was buying the course. It wasn’t long until I realized I desperately needed guidance.

I should mention, I’m a free spirit. I tell people my spirit animal is a glorious Friesian horse running with the wind. However after about 6months of making very little changes. I began feeling deeply discouraged. I was struggling with the previous owner, vendors were taking advantage of my “new” title, directing employees to change terrified them. All in which left me mentally emotionally and physically exhausted.

8 months after purchasing I was faced with a decision that I didn’t want to be faced with, I needed a hysterectomy, in December. Trying to plan a surgery around the holidays was a like trying play Tetris with all the wrong pieces. I had to be healed and ready to go by Valentines. Valentines is the bank every florist needs to get through the rest of the year, see even I couldn’t get myself out of the old way of thinking. I did, Valentine’s was good, not the best but good. And then March 2020 hit.

My beautiful positive 5 digit bank account, quickly went to red. Not just one or two digits but to 4 digit red.

See I’m a physical learner. I love to read I love to visualize the endgame. However, I am not an aggressive person. I had completed all the courses, changed my own way of thinking, but had not completely changed the way the store was ran. But March forced me to go back and actually put everything into action with the BBB. Suddenly with no money, it was way easier to cancel ridiculous subscription that was still lingering from the previous owner. Suddenly it was the perfect moment to completely reset the sales floor and actually put my vision into design! I went from a 6 (wo)man team to solo. And I found I could run a whole shop by myself. I began blogging, using social media to every advantage possible! And I learned my raw honesty actually brought more customers to the shop. I got complements for my “new” shop! I actually began running a florist, instead of a business running me!

When Mother’s Day drew closure I was able to bring back a few employees, re open the shop and now we have a brand new website. A completely new way of running the shop. Employees are happy. Customers are in love. Vendors have learn that my sweet smile doesn’t mean I’m stupid, but I actually do know my numbers and I know how to find the best pricing.

Because of BBB I have completely restructured my shop, I not only survived the shutdown (and almost bankruptcy) but I actually came out so much better than ever before!

So here’s my digital high five ✋🏻! Thank you all at BBB for all of your hard work! This small town florist has big dreams! And I now can see them as future accomplishments, not just unrealistic goals. Whether or not this is the success story you choose, it’s my favorite of all. Not only did I gain knowledge, recovery, and stability. I gained confidence, in myself, my shop, and my future!

—Whitney Emmons

Corinth Flowers

Corinth, MS