Check out the recent Instagram Live I recorded below. I’m stressing why it is so important to keep your personal and business financials separate. Click play to find out why!

What if I told you that five minutes a day, five days a week for the next six months could fill your calendar with brides ready to book for the next three years?

Let me tell you a story.

In 2011, two seemingly unrelated yet significant things happened. First, I bought a business that primarily served the wedding industry. Second, Pinterest launched and the wedding business changed forever.

I. Hated. Pinterest.

The economic downturn of 2008 caused tighter budgets, which forced many brides to consider DIYing their own weddings. Pinterest taught them how.

I know I lost a bunch of weddings in the early 2010’s thanks to Pinterest. I bet y’all did too. When I saw an empty bank account, I looked for someone to blame. I found Pinterest.

“I”m not really a sales person. I love my work, but I hate the sales process.”

Can you relate to that feeling? I can’t tell you how many times I’ve heard that same refrain from mentees, friends, and fellow floral designers.

In my experience, it seems that women, creatives, and especially female creatives have a harder time feeling confident making a sale. They tend to feel apologetic, hesitant, and uncomfortable when asking clients to pay them what they’re worth.

Here’s the truth: if you can’t make the sale, you’re not a business owner, you’re a hobbyist. And you have a VERY expensive hobby. So what can you do to change those limiting mindsets, and confidently make the sale every time?

Here’s what works for me.