Boutonnières are not my favorite to make simply because there always seems to be a large number of them to produce and monotony is not my strength. I get bored after the second one. I do, however, adore how they look when they are all completed, when we line them up on a beautiful backdrop and photograph them.
Read MoreHave you ever thought any of these things:
“There are new wedding planners/floral designers popping up in my town everyday.”
“It seems to be the new trend in my area to become a wedding planner.”
“There are so many people in my area doing higher budget weddings and I don’t know what they have that I don’t have.”
“This person is doing styled shoots and posting everyday on social media so maybe I should be doing that too.”
Read MoreHave I got a surprise for you!
I’ve been hinting at it for a while now, but I think it’s time to officially announce...
I’M STARTING A PODCAST!
Yupp, the Zimmerman Podcast is coming your way November 2019. Six months ago, I could have sworn I would never start a podcast. (One day, I’m going to learn to never say never. Whenever I do, I end up doing the very thing I swore I’d never do!)
Read MoreEvery year, I make a vision board of things I want to accomplish in the next 365 days. This year, on day 177, I got to cross off a BIG goal!
Ever since I started my business in 2014, I’ve dreamed of being featured in Forbes. I saw Forbes as the pinnacle of the business world. Being featured there would mean that my business advice and acumen was validated in a way that only recognition from a major publication could provide.
Read MoreI remember it like it was yesterday.
It was August of 2014 and I didn't have a portfolio of work I was proud to show. I had planned a vacation with my husband and, at the time, one year old daughter to Seaside, FL. I thought, what if I took one day out of our seven day vacation and made a bouquet and found someone to photograph it? Maybe that could be the beginning of turning around this business of mine. Maybe that could be the beginning of a portfolio of work I was proud to show. I literally googled "wedding planner Seaside FL" because I had less than 3 weeks and I didn't know any vendors in the area to help pull together everything that goes into a shoot.
Read MoreIf this isn’t something I’ve said in a while… you CAN make a living AND have a personal life by “playing with flowers”…
…If you’re willing to recognize that it’s not just about the blooms.
Read More
Welcome to the blog
I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?
I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.
And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.
Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.
Entrepreneurs Looking for More
Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!
