How to Focus on YOUR Goals

Jessica Zimmerman | Business Education Blog | How to Focus on YOUR Goals

Have you ever thought any of these things:

“There are new wedding planners/floral designers popping up in my town everyday.”

“It seems to be the new trend in my area to become a wedding planner.”

“There are so many people in my area doing higher budget weddings and I don’t know what they have that I don’t have.”

“This person is doing styled shoots and posting everyday on social media, so maybe I should be doing that too.”

“I recommend this vendor all the time, and she did a huge wedding with my biggest competitor. Why didn’t she ask me?”

If there is just one piece of advice I could give to my mentoring clients, to my bloomer students, to YOU, and I could guarantee you would take it, it would be this:

Stop looking at what everyone else is doing and focus on YOUR work. When is the last time you asked yourself what YOU wanted rather than seeing a post of something someone else did and automatically think you should be doing that, too? The key to success isn't easy, but it is simple. Focus on YOUR goals. Ask yourself what do YOU want. Write it down. Write down achievable steps to get you closer to that goal, and work hard every single day on completing those steps until you've reached your goal!

Wondering where to start? I'll give you step one...

Step one: On social media, unfollow everyone in your local industry.

Unfollow the wedding planners, floral designers, photographers, bakers, rental companies, caterers, etc. Unfollow everyone. It doesn't do you any good to see what they are doing, who's working together, and feeling sorry for yourself because you aren’t involved.

Focus on YOUR work.

Your business isn't going to grow if you are distracted by a wedding this vendor had the opportunity to do and you didn't. The truth is there is an ABUNDANCE of work out there. There is an ABUNDANCE of opportunity. The problem is that really great work isn't going to come to you until you have the space to receive it. If you are filling that space focusing on all the weddings you didn’t get instead of being appreciative for the ones you DO have, you’ll never grow. Step one: unfollow.

Image: Weddings by Christopher and Nancy

jessica_zimmerman_events_floral_education_wedding_planning_education_set_up_delivery.jpg

Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

what do you need?

jessica-zimmerman-podcast-mentor-educator-author.jpg

CATEGORY

Podcasts

modern_arkansas_wedding_coordinator_dreamy_square.jpg

CATEGORY

Weddings

floral_design_little_rock_unique_modern_square_2.jpg

CATEGORY

Business

Jessica+Zimmerman+-+Zimmerman+Personal+blog.jpg

CATEGORY

Personal

zimmerman-travel-blog-posts-2.jpg

CATEGORY

Travel


Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


zimmerman_floral_education_wedding_planning_education_social_media_training.jpg

spilling my secrets

Want more education resources?


Want my latest and greatest?

Get EMAILS FROM ME


as seen in


Stay informed about my tell-all course, The Business Behind the Blooms.