Posts in Business
How I Get the Content of My Newsletters

If you are a wedding planner or a floral designer and you aren't yet on my newsletter list, here's what I want you to know: I don't just send stuff out for the heck of it. I don't look at it as a "list". I know behind every email address is a real person. I know you are working your tail off trying to grow your business while simultaneously struggling to have any kind of personal life. I know behind that email address is a wife at home in her bed with her lap top ignoring her spouse because she needs to get "just a little more work done".

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What I Wish I Knew When I Was 18

This is going to be a long answer. It will most likely be a very unpopular answer and many of you will completely disagree with me, but here goes:

I never liked school. I wasn’t built to learn in a classroom. It took me seven years to graduate college because I was so bored with school that I skipped a lot of my classes. I finally graduated with a communication degree because after five years I went to the school counselor and said, “What major will get me out of here the fastest?” And communication was the answer.  From the day I graduated, I have never had a traditional or corporate job. I always wanted to learn how people run their own businesses. I wanted to get as much experience as I could so I could one day run my own business. I used to have my diploma hanging in my office, but I took it down a few years ago because every time I looked at it I thought to myself, “If I could have started teaching myself through experience at the age of 18 instead of 25, I would be so much further along in my business.” For my own personal experience, college slowed me down. 

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Jessica Unfiltered: My Most Commonly Asked Questions

I LOVE getting feedback from all of you on what you’re wanting to learn. The other day, I popped a question sticker in my instagram stories and was so thankful for all the responses I got. There were so many, that I couldn’t get to them all! There were also some questions that I wanted to give a little more time to than just a quick story response.

Keep reading to find out some of my most asked questions and my responses!

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Fleursociety Lifetime Access

In February, I got to take part in the Fleursociety Online Summit. I’m so thankful for any chance to share my story! As I often say, I made so many mistakes early on in my business journey. Whenever I share my story and what I’ve learned since starting my business, my deepest hope is that I’m saving others from making those same mistakes!

In the online Summit, I shared my story and talked about how systems and efficiency can lead to business growth.

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How to Love Wedding Weeks Again

A few weeks ago, I shared how long-term planning can lead to a stress-free wedding week. If you haven’t read that post yet, go check it out before reading on! The truth is, without effective long-term planning, any tips I share today about shorter-term, wedding week preparation won’t be very helpful.

As designers, we put so much thought and energy into designing beautiful weddings and florals for our clients, that sometimes we can run out of steam by the time the wedding rolls around. We start to dread wedding weeks, especially if we know they’re going to be filled with late nights, little sleep, shirking all other responsibilities and being strangers to our families. Maybe you’ve been stuck in that rut for years. But let me tell you something: it doesn’t have to be this way. And the trick to turning it all around? It’s simple. Planning.

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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