Your biggest business mistake | Part One
When I share with creative entrepreneurs in webinars, through my course, or in individual mentoring calls, we inevitably talk about building a business team.
This is the one thing that most entrepreneurs fail to prioritize and it’s the one thing that I think is absolutely essential to make your business grow.
Until you make your first effective hire, you are limiting the profit potential of your business. I 100% guarantee it.
That’s obviously a problem. So what do we do about that?
Let’s take a quick look at some reasons you might be reluctant to hire help:
You “can’t afford it.” You can! It just depends on what you’re willing to sacrifice. If you have to hire based on commission, do that. If you need to cut your own salary, I promise, it’s worth it. I didn’t take a salary for two years so that I could pay Kellie and Danae, and they’re still with me today. This business wouldn’t be what it is today without them.
You literally don’t know how. Figuring out the payroll/tax/1099 information just seems way too overwhelming and you’re already drowning. SO. Maybe your first hire should be retaining an accountant. Regardless, don’t let one day of problem-solving keep you from a future of increased profitability and productivity.
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You’ve been burned before. You’ve had someone work for you before and it didn’t end well. The work they did wasn’t helpful, or you never found a good rhythm, or you hired a friend and it got awkward. Been there.
You don’t know what help you need, you just know that you need help. You know that you’re barely keeping up with your workload, but you don’t even know what you would or could delegate if you did have help.
You have control issues. You’ve been going at it alone for so long, that you truly believe no one can do any part of your job better than you.
I can relate to all of these. So, I can tell you with confidence that while these are valid concerns, they’re keeping you from achieving the big goals you have for your business.
Your business success will only increase as you build a diverse team.
Just like a financial advisor would tell you to diversify your investment portfolio, a business advisor would tell you to diversify the skills and gifts of your team.
Learn how I hired my second designer here, and find out how to continue to overcome your biggest business mistake with Part Two here, and an even deeper dive here.