The Surprising Enemy of Productivity

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On today’s episode we’re talking everything email! I can’t think of anything less sexy to talk, but hear me out:

Over the years, I’ve both seen and experienced how much an unruly email inbox can derail an entire day. I truly believe that productivity is won and lost in your inbox.

Because how can you get anything done when you’re constantly solving other peoples’ problems?

Put your email on “do not disturb,” because I’m telling you exactly how to keep email from derailing your business.

IS EMAIL THE ENEMY OF PRODUCTIVITY?

How much time every day do you spend checking your email, responding to emails, or worrying about things that you found out about by checking your email?

Most businesses are run by email these days, but email can also be the enemy of productivity.

Why is it the enemy?

  • Multitasking doesn’t work.

    As women we tend to be multi-taskers. But guess what? You’re not focusing on your real life tasks or fully devoting your attention to your emails when you try to do both at the same time. No one is getting you at your best.

    I have the option to take email off of my phone. I have the option to set boundaries, and so do you.

  • You become reactive instead of proactive.

    Email is a distraction – when we schedule and prioritize our day then our important business goals and tasks get done because we’re not reacting and responding to others’ problems.

  • You have limited energy and brain power – schedule your day wisely.

My brain works differently at 9 am than it does at 3 pm and I start to lose my ability to focus throughout the day. By constantly checking email, we’re taking away mental energy for other more important tasks.

I schedule my day wisely – I begin work at 8am and I don’t check email until after lunch. This gives me the time to get my work done and gives me time to give thoughtful and prepared responses when I do reply to my emails.

Changes to make

So what can you do to increase your productivity?

  • Delete email off your phone (trust me!)

  • Don’t check email until after lunch

  • Delegate emails that you personally don’t need to answer

When it comes to your inbox you need be in control. So let’s take control in order to start really growing your business!


SHOW NOTES & LINKS

Beekeeper's Naturals created the B. Powered superfood honey that I use every day to keep my energy up. It helps me wake up ready to hit the ground running, and stay awake and focused all day long.

If you want some B. Powered of your own (with 15% off!) head to zimmermanpodcast.com/bee.

My guide to Eliminating Email Stress will help you take control of your inbox so you can prioritize your own projects, and move the needle in your business each day.

Go to zimmermanpodcast.com/email to get your free guide!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

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