A few weeks ago, I got to speak at Florabundance Design Days in California and share the podium with some of the most respected designers in the industry.
Speaking at the conference marked a huge full-circle moment for me.
Four years ago, I signed up to attend the Florabundance Design Days conference. This was right after I decided to rebrand, changing my focus from event rentals under the name A Southern Tradition and instead focus solely on flowers, under my own name, Zimmerman Events. I had never been more excited about my business, and I could not wait to learn from the speakers who were going to be there.
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