Strategic Branding Secrets with Kathryn Joachim of Creme Brands
I’m so excited because today, we are introducing a new mini-series to Zimmerman Podcast.
I’ve invited my personal website creator and brand designer Kathryn Joachim of Creme Brands to the podcast for her first of four episodes that will focus on brand strategy and specifics.
Kathryn is here to lend her expertise and help us figure out how we can communicate our brands visually and verbally regardless of whether we have $100, $1,000, or $10,000 to spend on branding.
EPISODE 41 TOPICS:
What a branding expert is and why a curated brand is essential to a business
What brand identity is and how to define it
My own branding journey with Kathryn and her team
What brand equity can do for small businesses
Kathryn’s kismet beginning in book cover design
Pros and cons of being a self-named brand
Click here to listen to this episode - you won’t want to miss it!
WHERE YOU CAN FIND KATHRYN JOACHIM:
Website: www.cremebrands.com
Instagram: @cremebrands
MY FAVORITE PRODUCTS AND RESOURCES FROM EPISODE 41
A Winning Website
Want to know the first step to booking more clients? You’ve got to have a website. And not just any website, but a site built to book! If you’re just starting your business, you’re probably wondering how you can share about your work, gain clients, and start making money! The answer to all of these is your WEBSITE. When I first started my business, I didn’t have the money to pay a professional brand expert to create the brand you see here today. But I didn’t have to. I used the resources I had to invest in my business and create a brand that would attract the type of client I wanted to work with, supported by a website that was built to transform searching brides into life-long clients. If you want a simple guide on how to create a site that books without having to invest thousands in a branding expert before you’re ready, you need A Winning Website! To learn more, go to zimmermanpodcast.com/website.
Jessica Zimmerman Presets
When I first started my business, I didn’t have the money to pay myself, let alone pay a photographer to take pictures of my work. But let’s be honest, the world we live in is so visual that if you don’t have good photos of your work, it’s almost impossible to connect to clients and get the attention that you need on Instagram, through your blog, or on Pinterest.
That’s why I’ve created my signature mobile presets to bright, clean, professional photos every time. For the first time ever, these presets are available to you! Whether you’re someone who wants to up your selfie game or you’re wanting to post professional-quality photos of your work without shelling out thousands for a photoshoot, these presets are perfect for you! I use my presets all the time to spruce up pictures of me with my kids, or to share what’s new in my business.
To see the presets in action, go to zimmermanpodcast.com/presets and get yours today!
