Spring Arrangement with Holly Chapple and Tulipina

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One of my favorite things about floral design is that every designer has a signature style. When a bride sends me an inspiration image, I can usually immediately guess who designed the arrangement.

While I think it’s so important to stay true to your individual aesthetic, it’s also so essential to learn from industry experts! You don’t want to imitate their style, but you might learn some tips and tricks that you can add to your designer toolbox and help you hone in on your own signature style.

That’s what happened to me earlier this year when I got to design with Holly Chapple under the instruction of Kiana Underwood of Tulipina at Florabundance Design Days. We had such an amazing time testing out different techniques and styles, even using different product than I would usually gravitate towards. Although I still had to have some ranunculus!

Check out this video I made of Holly and I having the time of our lives!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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