Three Steps to Spend Less Time and Money Booking Better Clients

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If you’re struggling to book dream clients, or any clients at all, I have three simple tips to start booking clients who value your work and will pay you what you’re worth.

1. You’re wasting time!

I know it might seem like you’re spending hours upon hours each day working on your business, but are you putting in quality time?

If you’re constantly checking your email, your phone, your Instagram, then you’re not doing the work that needs to get done!

I’ve had seasons where I spend sixteen hours a day working, and now I spend closer to six hours a day working. Those six focused hours are more powerful than the sixteen hours I used to spend because I now have a plan for making my time purposeful!

I spend only thirty minutes checking my email, I create a plan for my day at the close of the day before, and I outsource things that I personally don’t need to do.

Want to hear more about how I create a more productive work day? Check this out!

2. You need a website!

If I’ve said it once, I’ve said it one thousand times! If you want a successful business, you need a website! I know it can seem intimidating. You’re a creative, not a coding genius!

Neither am I.

But if you don’t have a website with a few key elements, you’re getting in your own way!

Instagram and Facebook don’t take the place of an intentionally constructed website, and you don’t have to be a professional web designer to create a website that can work for you to book ideal clients and make the sale!

And if you do have a website, if you’re answering the same questions over and over through emails and DM’s, you probably need to make some website tweaks!

If you need help creating or updating a website and you’re not ready to pay for a branding expert, get on the waitlist for my upcoming course, A Winning Website!

3. You need to use Pinterest to get traffic to your website!

There’s a simple way to get more eyes on your website, and it’s Pinterest!

I’m sure you’ve searched Pinterest before, looking for recipes or free educational resources or tips for redecorating your bathroom with small budget.

Each time you click a pin that resonates with you, you can immediately go to the pinner’s website.

Have you ever considered that you could be creating content that does just that with your own website?

It’s true!

In 2018, I started using Pinterest to attract both wedding and education clients, and since then, my website views, purchases, and inquiries have skyrocketed.

If you want to learn more about how to use Pinterest to connect with your ideal clients, listen to this podcast episode with my Pinterest expert, Kathryn Moorehouse!

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

Join me on this journey and get my best tips and tricks by tuning into the blog each week, and follow me on social media with the links below.

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Tune in to the Zimmerman Podcast!

AUG 8, 2019

Entrepreneurs Looking for More

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!


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