BECCA FULLEN REAL WEDDING

Becca was one of those brides who came to us with lots of beautiful ideas and wishes, but at the end of the day her request was a beautiful wedding followed by a memorable party - if there is one thing our team loves more than creating a beautiful wedding, it's creating a perfect backdrop for your unforgettable post-vow celebration.  
The original plan for the day was to have the wedding and reception at two different locations on the lake. The couple would say "I do" next to the shore and then head up the street to cut the cake (and the rug). When plan A didn't pan out, plan B turned into a stunning and perfect alternative. 
Because we ended up having the ceremony and reception in the same location, it was important to blend the two festivities without taking away the romance of one or the energy of the other. Becca wanted a complimentary mix of casual outdoorsy with soft elegance, and with her precious pink, peach, mint, and natural palette, we couldn't help but be excited about the event!  
The ceremony took place in a sweet backyard setting, with a gorgeous lake house as the background to the processional and then a gorgeous lake sunset for the bride and groom. A birchwood arch framed the couple as they took their vows, and it really tied together the setting with the occasion.  After Becca and Witt tied the knot, it was time to party - and with candlelight on the tables, the bartenders in full swing, and festoon lighting creating a canopy over the dance floor, party they did! 
From the floral and linens to the lighting and music, it was an evening of sweet celebration - and definitely a memorable one!

Photographer : Whitney Bower | Venue : The Red Apple Inn

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Welcome to the blog

Hi! I'm Jessica Zimmerman, top wedding planner, floral designer, and founder of Zimmerman Events and Education.

I teach fellow wedding professionals the exact systems, sales processes, tools, scripts, and templates I used to make a (six figure) living designing flowers and planning weddings, all while raising my three kids. Because what's the point of owning your own business if you can't live your dream life?

I've been named a top wedding planner by Southern Living magazine, and have my wedding and floral work featured in PEOPLE magazine, Martha Stewart Weddings, Brides, Once Wed, and more.

And my signature straight-shooting business insights have been featured in Forbes, Entrepreneur, and Business Insider.

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