the game plan includes
Five Modules
One kick-starting video
Five training videos
Six pages of planning charts
Performance review worksheets
Over 150 pages of worksheets filled with guides, activities, checklists, and finance mentoring.
A CPA certified personal finance spreadsheet
A simplified CPA certified business finance spreadsheet
A detailed CPA certified business finance spreadsheet for larger businesses
Five Q&A videos to guide you step-by-step through each module
If you're stuck feeling like you'll never achieve your dreams or become the person you want to be, it's probably not because you've tried and you've failed.
You're experiencing one of these three problems:
Whether your dream is to own your own business, have a baby, start a side-gig, write a book, or build a home, the difference between dreams deferred, dreams crushed, and dreams achieved is a plan.
Keep scrolling to Read our transformation stories
AVAILABLE ONLY ONCE A YEAR
Limited-time enrollment available now.
I’m Jessica Zimmerman, founder of Zimmerman Events.
With a decade of experience, I’ve helped thousands of floral designers, stylists, planners, and photographers transform their businesses from floundering to profitable through my signature course The Business Behind the Blooms.
I soon realized that more than just wedding professionals needed help transforming their businesses and lives so they could make money doing what they love and find financial security and freedom to pursue big dreams.
With this in mind, I created a course for anyone who wants to become the person they've always wanted to be-- The Game Plan: The Complete Guide to Creating Your Life and Business by Design not Default.
This is my yearly system to creating the life I want to live and becoming the person I want to be. In 2014, I was working sixteen hours a day, making no money, and living off my husband's income. Making no money was frustrating, but living a life that I didn't want to live-- not seeing my baby girl each day, not having control over my time, feeling like my hours lacked purpose and meaning-- that was worse.
At that point, both my business and my personal life were suffering. I didn't need a course on how to build an email list, increase Instagram engagement, or create a killer sales funnel. I needed a total life overhaul.
That overhaul is The Game Plan: The Complete Guide to Creating Your Life and Business by Design not Default.
In 2014, I had no business dreaming of owning a seven-figure company. I still hadn't paid myself a salary. I had no reason to think I could take three months off to stay home with my kids, but in 2019 I did. Writing a book one day seemed like an impossible dream, but my memoir released April 2020.
50% of small businesses fail in the first five years.
When businesses fail, it’s not because the business owners don’t know their craft, it’s because they don’t have a game plan.
Does this sound like you…
Maybe you have oodles of creative talent, but the numbers and accounting stuff doesn’t come as easily.
Maybe you’re busy keeping your head above water that you don’t have a plan for actually making this side-gig an income replacement.
Maybe you’ve fallen prey to the “objects in motion stay in motion” rule of inertia, and you need to pause and reevaluate where all that motion is taking you.
Sound like you?
You need The Game Plan!
CASE STUDIES
Transformation stories from past students
My game plan Story
Everything changed when my husband unexpectedly fell ill.
As a wife and a mother to three young children, there was no more time for guesswork. I had to turn my hobby into a business, practically overnight.
I met with financial strategists, expert marketers, business consultants, and learned one-on-one from the best entrepreneurs I could find. Through that process, I cracked the code on how to run a successful business. More importantly, what I learned allowed me to have a life outside of my business, with the people I love most.
Just one year after I implemented my new business model, I landed my first six-figure wedding, filled my event schedule and profited over $94K (that means I had $94K leftover after all the bills were paid). There’s a big difference between making money and making a profit, and I’m excited to teach you that and so much more!
The Game Plan brings together annual planning, goal setting, and dream casting with financial planning and budgeting. The secret to making your dreams a reality is in the numbers, and when you know your numbers, anything becomes possible!
Learn the system that has allowed me to grow my team, take an entire summer off to be with my kids, travel the world, go on beach trips with my girlfriends, start a podcast, write a book, pay off debt, make financial investments, run a seven figure business, get my healthy back, and more!
What's included
There are 5 Modules with downloads and instructional videos.
See what's included in all 5 modules of the course!
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In Module One, we'll get to the root of what you really want for your life, focusing on the next twelve months. We'll ask more on who you want be than what you want to do. You might be surprised at how your priorities change after a little digging and a big dose of clarity. Through my signature process and with the help of some simple charts and graphs, we'll simplify your ideal life and reverse engineer your path to living your dreams.
One kick-starting video
Six pages of planning charts
Performance Review Worksheets
In Module Two, I'll guide you through a reckoning with your personal finances. With a personal finance spreadsheet that I've created with a Fortune 500 accountant, we'll chart your expenses and predict future spending so you can take control of your life and start putting your energy and your money towards projects and experiences that matter to you. The clarity you'll find in black and white numbers will open the door to your biggest bucket list items!
One training video
A CPA certified personal finance spreadsheet
a calculator to find your the exact salary you need to make with your business
In Module Three, we'll look at your business finances. You'll learn how to create a sales goal and pay yourself a salary. I'll give you the exact system I used to transform my empty business bank account into a six-figure business in just one year, and how I went on to create a seven-figure empire. Renew your creative energy and actually make money doing what you love by choosing where you want to spend your business finances. Stop the paycheck-to-paycheck cycle and build a business you could sell!
One step-by-step training video
A simplified CPA certified business finance spreadsheet
A detailed CPA certified business finance spreadsheet for larger businesses
In Module Four, you'll learn the tasks you need to complete to ensure a successful year every year. Don't be surprised when you open your bank account ever again! Identify what steps you need to implement your new roadmap day-to-day. Take control of your year, and every year will be your best year yet.
Detailed checklists to set you up for organization and success
"Spring cleaning" guide for your home and your business
Never wonder what you're forgetting with a comprehensive list of your yearly essentials
In Module Five, by reverse-engineering your top goals for the coming year, you'll create monthly and weekly steps to achieving your dreams. Plan ahead and set monthly meetings so you can stay ahead of your finances and on-track with your goals.
Identify your three power goals for the coming year and create your plan for making your goals actionable
Create monthly steps to achieve yearly goals
Set monthly review meetings to track your progress plus engage in quarterly goal assessments
Plus, you get:
Plan your work calendar and take time off
How to budget personal and business finances so you have the freedom to pursue dreams
A step-by-step guide to goal setting so you spend your days the way you want to
Identify your priorities and foster them throughout your year
Take control of your time and do more of what you love
Evaluate work and personal relationships
RAVE REVIEWS
what we're hearing from our students
Learn the business model that is transforming lives
ACCESSIBLE ANYWHERE WITH AN INTERNET CONNECTION
The Game Plan has rescued many businesses from running into the ground. It features my best advice, time-saving systems, money management, spreadsheets, templates, and more.
As a student, you’ll get access to everything, including my team. From planning your year to defining your salary, I’ll show you step-by-step how to make your business a success.
The Game Plan is viewable on any device, so you can go at your own pace and watch our training videos whenever you want and as many times as you want. As a registrant, you’ll have lifetime access to the course content, including any new videos or resources added to the course in the future.
The Game Plan
The Complete Guide to Creating Your Life by Design not Default
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NEED MORE PROOF THIS IS WORTH EVERY PENNY?
Read from students ALL OVER THE WORLD who have found success through The Game Plan
Learn from the founder of Zimmerman Events, Jessica Zimmerman
SOUGHT-AFTER SPEAKER, TEACHER, AND BUSINESS CONSULTANT
Voted Top Wedding Planner by Southern Living Magazine, Jessica Zimmerman has mastered the art of designing and producing unforgettable weddings. She’s worked with celebrity clients and her designs have been featured in major media publications including People magazine, Martha Stewart Weddings, Brides, Country Living, Once Wed, Style Me Pretty, Cottage Hill, Magnolia Rouge, and many more.
In an industry full of beauty and flowers, Jessica has been described by both colleagues and students as the "missing component" with her business expertise. As she often says, "It's one thing to make a pretty floral arrangement, it's a whole other thing to make money doing it."
In a field that is often tight-lipped, Jessica's tell-all, tough-love approach has made her a sought-after speaker for the industry's top events.
Do you want to...
Create a new routine
Start prioritizing your health
Stop making the same money mistakes
Travel the world
Buy a house
Build a business
Start a family
Live a healthier lifestyle
Become the person you've always wanted to be
Pay off student loans
Invest in your future
Then The Game Plan is for you!
One More Time….
Here’s what’s included with your purchase
The Game Plan includes
Five Modules
One kick-starting video
Five training videos
Six pages of planning charts
Performance review worksheets
Over 150 pages of worksheets filled with guides, activities, checklists, and business finance mentoring.
A CPA certified personal finance spreadsheet
A simplified CPA certified business finance spreadsheet
A detailed CPA certified business finance spreadsheet for larger businesses
Five Q&A videos to guide you step-by-step through each module