You think your dreams and goals are impossible, so you haven't really tried at all.
You don't know where to begin, so you’ve just never started.
Your big dreams seem like such a financial risk that you immediately took them off the table.
Regardless of why you aren't living the life you want to live,
the truth is that there's a big difference between who you are and who you want to be.
Let's change that.
By pairing financial planning with an intense review of your routines, dreams, and priorities, we can set you on a course to achieving the unreachable and becoming who you want to be.
With nearly a decade of experience, I’ve helped thousands of floral designers, stylists, planners, and photographers transform their businesses from floundering to profitable through my signature course The Business Behind the Blooms.
I soon realized that more than just wedding professionals needed help transforming their businesses and lives so they could make money doing what they love and find financial security and freedom to pursue big dreams.
With this in mind, I created a course for anyone who wants to become the person they've always wanted to be-- The Game Plan: The Complete Guide to Creating Your Life and Business by Design not Default.
This is my yearly system to creating the life I want to live and becoming the person I want to be. In 2014, I was working sixteen hours a day, making no money, and living off my husband's income. Making no money was frustrating, but living a life that I didn't want to live-- not seeing my baby girl each day, not having control over my time, feeling like my hours lacked purpose and meaning-- that was worse.
At that point, both my business and my personal life were suffering. I didn't need a course on how to build an email list, increase Instagram engagement, or create a killer sales funnel. I needed a total life overhaul.
In 2014, I had no business dreaming of owning a seven-figure company. I still hadn't paid myself a salary. I had no reason to think I could take three months off to stay home with my kids, but in 2019 I did. Writing a book one day seemed like an impossible dream, but my memoir released April 2020.
Maybe you have oodles of creative talent, but the numbers and accounting stuff doesn’t come as easily.
Maybe you’re busy keeping your head above water that you don’t have a plan for actually making this side-gig an income replacement.
Maybe you’ve fallen prey to the “objects in motion stay in motion” rule of inertia, and you need to pause and reevaluate where all that motion is taking you.
I first met my student Ashley when she was thinking about starting a floral design business. Before she had even opened her doors for business, she knew she wanted to build a strong business foundation.
She took my signature course The Business Behind the Blooms and then jumped into Know Your Numbers: Annual Planning for Your Best Year.
Ashley values clarity and wanted help finding direction for her dreams before she jumped in full-force.
Ashley describes how she felt about life before KYN.
“Before Know Your Numbers, I felt overwhelmed with commitments for the upcoming year. I had a lot on my to-do list, so life was feeling very task driven.”
It’s easy to get lost, wander father and farther away from dreams and goals when life feels like an unending to-do list.
When it comes to starting her business Ashley, “didn’t have a sales goal based on anything, other than how many weddings [she] wanted to do.”
Ashley is married to a CPA, but that doesn’t mean she knew everything she needed to know about her business finances. Accountants’ brains work very differently than creative brains!
Ashley explains it like this:
“I’m married to a CPA so I wasn’t totally clueless about my numbers before KYN, but these worksheets gave me a tool that fit my mindset better than the ones he had created for me... having a worksheet that was from someone more like-minded and business minded has been helpful for me to actually look at my numbers and understand them better.”
When I asked Ashley what her favorite part of the course was, this is what she had to say:
“I love and appreciate that [the course] starts with intentionally setting goals based on my vision for my life and THEN, after getting personal goals and finances in order, it helped me think through how I want my business to fit into my life and how it can help me reach those personal dreams and goals. The personal and business finances are eye-opening and there has been a lot of freedom in discovering what my sales goal should be (and that I should even have a sales goal!).”
Christin decides where she wants to spend her money and her time.
Before Know Your Numbers, Christin had no system for planning her year. While taking the course, Christin realized that she had no real plan for setting goals and achieving them, running a profitable business, or supporting the lifestyle that she wanted for herself.
It’s hard to live the life you want when you haven’t defined what that life is, or the steps you need to take to get there!
Instead, Christin was spending hard-earned money on coffee, skipping from client to client in an attempt to make ends meet, and living life in an endless work hamster wheel.
Christin realized that she would never achieve the things she really wanted unless she made a plan.
Know Your Numbers gave Christin that plan.
She used the KYN system to create a vision board that visually mapped what she wanted to focus on in the coming year. One of those was owning a wedding venue. This is what Christin said about her vision board and goal-setting:
“I clarified my goals: short and long term. I set my non-negotiables for clients and continued the path towards venue ownership… I felt more freedom in decision making. I now know what exactly I want and the steps to get there.”
As far as finances, Christin knows how much her money either prevents or empowers her to make her dreams a reality. “Seeing how I can check expenses and track goals to achieve my vision for the year makes everything come full circle. Seeing my coffee purchases was embarrassing, BUT the spreadsheet is GOLD. I was able to eliminate a few things that I don’t need to spend money in order to focus on saving.”
Now, Christin can put that saved money towards her dream venue. She has a plan to prioritize what she wants most over what she wants now.
For the first time, Christin set a sales goal and met that goal.
My Know Your Numbers student Rachel is a multi-passionate entrepreneur. I first met her when she took my course, The Business Behind the Blooms, and we reconnected when she took Know Your Numbers in the Fall of 2018.
Rachel has a floral design business, but has always thought of herself as a writer. She even studied writing in college! But in the years after she graduated, she got married, had children, and started her floral design business. She started to wonder if she’d ever become a writer, and didn’t even know how to set that dream in motion.
Here’s what Rachel says about her experience with Know Your Numbers:
“I took Know Your Numbers and I realized that while I loved my floral design business, I also wanted to pursue my dream of writing. My husband and I sat down and looked at our finances and wrote down what I'd need to make each month from flowers in order to have the freedom to pursue writing in some capacity. On January 1st, I created a 2019 vision board and a goals list for the year. Both included writing professionally in some capacity.”
Know Your Numbers gave Rachel the tools she needed to mesh big time dreaming with practical action. She got to follow her heart by using her head and taking a practical look at her family’s finances.
Here’s what happened next…
“A week later, on January 7, 2019, I was offered a position as a copywriter. I spent 2019 doing a few amazing weddings with my favorite clients yet, and writing from home with my newborn son on my chest. Since I was ten years old, I've wanted to be a writer. Now, I am. And I help feed my family with that money. I made a life-long dream a reality this year because of Know Your Numbers. Now, truly nothing seems impossible.”
Rachel got to make a decades-long dream a reality while spending her days exactly how she wanted-- home with her new baby.
The secret to living your dreams is in Knowing Your Numbers!
I met with financial strategists, expert marketers, business consultants, and learned one-on-one from the best entrepreneurs I could find. Through that process, I cracked the code on how to run a successful business. More importantly, what I learned allowed me to have a life outside of my business, with the people I love most.
Just one year after I implemented my new business model, I landed my first six-figure wedding, filled my event schedule and profited over $94K (that means I had $94K leftover after all the bills were paid). There’s a big difference between making money and making a profit, and I’m excited to teach you that and so much more!
The Game Plan brings together annual planning, goal setting, and dream casting with financial planning and budgeting. The secret to making your dreams a reality is in the numbers, and when you have a game plan, anything becomes possible!
Learn the system that has allowed me to grow my team, take an entire summer off to be with my kids, travel the world, go on beach trips with my girlfriends, start a podcast, write a book, pay off debt, make financial investments, run a seven figure business, get my healthy back, and more!
Module 1:
Big Picture Planning
In Module One, we'll get to the root of what you really want for your life, focusing on the next twelve months. We'll ask more on who you want be than what you want to do. You might be surprised at how your priorities change after a little digging and a big dose of clarity. Through my signature process and with the help of some simple charts and graphs, we'll simplify your ideal life and reverse engineer your path to living your dreams.
Module 2:
Personal Finances
In Module Two, I'll guide you through a reckoning with your personal finances. With a personal finance spreadsheet that I've created with a Fortune 500 accountant, we'll chart your expenses and predict future spending so you can take control of your life and start putting your energy and your money towards projects and experiences that matter to you. The clarity you'll find in black and white numbers will open the door to your biggest bucket list items!
MODULE 3
Business Finances
In Module Three, we'll look at your business finances. You'll learn how to create a sales goal and pay yourself a salary. I'll give you the exact system I used to transform my empty business bank account into a six-figure business in just one year, and how I went on to create a seven-figure empire. Renew your creative energy and actually make money doing what you love by choosing where you want to spend your business finances. Stop the paycheck-to-paycheck cycle and build a business you could sell!
MODULE 4
Prepping for the Year
In Module Four, you'll learn the tasks you need to complete to ensure a successful year every year. Don't be surprised when you open your bank account ever again! Identify what steps you need to implement your new roadmap day-to-day. Take control of your year, and every year will be your best year yet.
module 5
Annual Goals
In Module Five, by reverse-engineering your top goals for the coming year, you'll create monthly and weekly steps to achieving your dreams. Plan ahead and set monthly meetings so you can stay ahead of your finances and on-track with your goals.
+ Full access to the Zimmerman Team
My team will answer any questions you may have along the way.
++ exclusive lifetime access to the course
Anytime I update the course, you get the updated version!
+++ even more special bonus content
You'll get access to four bonus pre-recorded Q+A sessions
“Seeing how I can check expenses and track goals to achieve my vision for the year makes it come full circle.”
“The Game Plan is really about freedom, and not being trapped by bad habits or lack of awareness.”
“It helped me think through how I want my business to fit into my life and how it can help me reach those personal dreams and goals.”
“Now I feel confident and organized. I feel like I have a concrete handle on where I allow my money to go.”
“Everything on my vision board for 2019 I completed!!”
“Next year will definitely be better thanks to this years planning!”
The Game Plan has rescued many wedding businesses from running into the ground. It features my best advice, time-saving systems, money management, spreadsheets, templates, and more.
As a student, you’ll get access to everything, including my team. From planning your year to defining your salary, I’ll show you step-by-step how to make your business a success.
The Game Plan is viewable on any device, so you can go at your own pace and watch our training videos whenever you want and as many times as you want. As a registrant, you’ll have lifetime access to the course content, including any new videos or resources added to the course in the future.
Module 1
40+ page printable packet
One instructional video to walk you step-by-step through each exercise
Six fillable graph templates to guide you into your best year
One live Q&A with Jessica to discuss any of your questions through module one
module 2
10+ page printable packet
One instructional video to walk you step-by-step through the spreadsheet
One CPA certified personal finance spreadsheet
One live Q&A with Jessica to discuss any of your questions through module two
module 3
10+ page printable packet
One instructional video to walk you step-by-step through the spreadsheet
A simplified CPA certified business finance spreadsheet
A detailed CPA certified business finance spreadsheet for larger businesses
One live Q&A with Jessica to discuss any of your questions through module three
Module 4
15+ page printable packet
One instructional video to walk you step-by-step through each checklist and exercise
Six checklists to make sure you are prepped, organized, and updated for the year
One live Q&A with Jessica to discuss any of your questions through module four
module 5
60+ page printable packet
One instructional video to walk you step-by-step through each exercise
12 months worth of goal planning
Four sections of quarterly review
One live Q&A with Jessica to discuss any of your questions through module one
This system opened the door to a better grasp on finances overall. Giving me a way to plan and prepare, and the security in that is priceless.”
—Jennifer Brannon
Green Bee Floral Design
North Carolina
I just wanted to create floral beauty and have no dealings whatsoever with the money side. Now I am the one who knows every detail of what’s going on in my business financially. I also took on bigger clients.”
—Sylvia Abraham
Bella Botanica
Co. Meath, Ireland
Jessica and her team have created a wonderful system. We feel confident in reaching our goals and understanding what our business is currently doing and what is needed to take the next steps. I could not recommend Know Your Numbers more.”
—Erica Wagenhauser
Leigh & Mitchell.
Washington
It’s funny that as people my husband and I are minimalist. We dislike clutter and embellishments. Yet our business was all over the place and we couldn’t breathe. During the course, we were given the tools to grow our business and naturally went down the path of scaling up. But we discovered that we didn’t want to grow our business in the same way as everyone else. Through introspection and financial planning, we were able to make a plan that works for us. We exceeded our sales goals far beyond our expectations. We launched a new product with success. We had our most successful crop production ever. While we didn’t get published on the Martha Stewart Weddings Blog, we did receive two print features in Modern Luxury and The Knot. We redesigned and upgraded our studio, cut our debt in half and feel ready to grow our family. We didn’t take that Caribbean vacation, nor did I meet my fitness goals but we realized why and will do more or rearrange in order to meet those goals next year.”
—Courtney Pino
Loblolly Farm
Maryland
She goes through all the things I needed to know about running my business like a business (and sheds light on some of the things I didn’t think about or even knew I needed to know!). The layout is practical, and each module builds on the one before it. I love and appreciate that it starts with intentionally setting goals based on my vision for my life and THEN, after getting personal goals and finances in order, it helped me think through how I want my business to fit into my life and how it can help me reach those personal dreams and goals. The personal and business finances are eye-opening and there has been a lot of freedom in discovering what my sales goal should be (and that I should even have a sales goal!). As someone intrinsically motivated and also practical in my approach to goal setting and checking things off of my list - this course was extremely helpful. Each of the modules is SO helpful! I believe this course will truly help me live my life with intention and achieve my definition of success! Thank you Jessica for creating and sharing a course that I believe can be life changing!”
—Ashley Krupp
Ashley Eileen Floral Design
Colorado
In the fall of 2018, I took Know Your Numbers and I realized that while I loved my floral design business, I also wanted to pursue my dream of writing. My husband and I sat down and looked at our finances and wrote down what I'd need to make each month from flowers in order to have the freedom to pursue writing in come capacity. I created a 2019 vision board and a goals list for the year. Both included writing professionally in some capacity. A week later, January 7, 2019, I was offered a position as a copywriter. I spent 2019 doing a few amazing weddings with my favorite clients yet, and writing from home with my newborn son on my chest. Since I was ten years old, I've wanted to be a writer. Now, I am. And I help feed my family with that money. I made a life-long dream a reality this year because of Know Your Numbers. Now, truly nothing seems impossible.“
—Rachel Fletcher
Carbon & Salt
Virginia
It’s all so important! Seeing how I can check expenses and track goals to achieve my vision for the year makes it come full circle.”
—Christin Wilson
Christin Wilson Events
California
Being so much more prepared and really having a plan going into the year helps me really understand what the year will look like. Jessica really encourages planning ahead each month and knowing where you sit financially, in your goals, and overall as a business. Without the intensive, I my company wouldn't have such a great budget planned for the year and confidence to accomplish goals we set. Thank you Jessica for your wisdom, patience, and fun loving spirit as you teach us!!”
—Cammie Palmer
Beautiful Event Rentals
Texas
—Alicia Fellman
Lucy Rose Flower Co.
Texas
Voted Top Wedding Planner by Southern Living Magazine, Jessica Zimmerman has mastered the art of designing and producing unforgettable weddings. She’s worked with celebrity clients and her designs have been featured in major media publications including People magazine, Martha Stewart Weddings, Brides, Country Living, Once Wed, Style Me Pretty, Cottage Hill, Magnolia Rouge, and many more.
In an industry full of beauty and flowers, Jessica has been described by both colleagues and students as the "missing component" with her business expertise. As she often says, "It's one thing to make a pretty floral arrangement, it's a whole other thing to make money doing it."
In a field that is often tight-lipped, Jessica's tell-all, tough-love approach has made her a sought-after speaker for the industry's top events.
reg. $1497. NOW $197!
Formerly known as Know Your Numbers.
If you already own Know Your Numbers, you do not need to purchase this course.
