During a time of high stress and depletion, I want to fill you with hope — not through more checklists, but by sharing my story with honesty and the confidence that you can get back to what really matters, and more importantly who really matters in your life.
Chances are you already know how to create gorgeous floral pieces, but your mind is burning with questions on how to make your business successful.
I created these instant downloads because, I get it, sometimes you need answers and you need them now!
Florist Favorites
Products
Includes the exact prices I charge my clients
Includes minimums and average prices I charge for bouquets
Want a profitable business? You must price correctly!
This is literally our pricing guide - nothing more - nothing less. It will have a column of items such as bridal bouquet and boutonniere with our 2023 pricing beside it. If you’re getting started and are curious about baseline pricing and pricing for profit, this is the resource for you!
This resource includes…
The exact prices I charge my clients for the 2023 season
Minimums and average prices I charge for bouquets
You might be thinking, “doesn’t pricing totally depend on your recipe and ingredients used? How can you give pricing without a flower order in place?” I’ll tell you a secret! I don’t write recipes and I spend less than twenty minutes on every flower order. I always stay under budget and I always have the flowers I need.
If you want further explanation as to how and why we charge what we do, you’ll want to purchase my course, The Business Behind the Blooms. Get on the waitlist here!
Ever wonder if you’re actually making money on setup and delivery? Even worse, know you’re not but don’t know what to do about it?
With this customizable, fillable, easy-to-use form, never second-guess yourself and save yourself hours!
See how to...
ALWAYS make money on setup and delivery
Use one form for every wedding proposal
Educate your client so they understand the how and why behind wedding-day delivery costs
Ensure you always have the day-of help you need, including vehicles, food, and contract labor
Note: This product works best if opened in Adobe Reader/Acrobat Pro.
“The best investment I have ever made for my business.”
“Game changer. Jessica is honest, relatable and raw.”
Webinars
Sometimes it feels like our businesses live and die by social media. That couldn’t be further from the truth!
In this video training and accompanying PDF, I explain my strategy behind who I follow and why on Instagram, as well as give you valuable tips and tricks that you can implement into your own social media usage with Facebook and Pinterest.
Using these tools, you can find joy, inspiration, (and even ideal clients!) on social media again.
Want to be more visible on Google so you can book more of your ideal client? You’ve gotta work on your SEO! Don't know what SEO even means?
Then this webinar is for you!
Learn exactly what you need to do to your Squarespace, Wordpress, Wix, or Shopify website to make your name be among the first results on search engines!
In this web training and download, Kathryn goes through six different tips you can implement into your own website so that it is more search engine-friendly!
Is every client coming to you with the same floral color palette again, and again, and again?
(Thanks a lot, Pinterest!)
You want to make the client happy, but you also know they’d be so much happier with YOUR vision.
I know, it’s frustrating, but don’t fret, I’m giving you the answers!
In this download, I share exactly how I take the colors my client wants, and elevate them into sophistication!
You’ll learn how to...
- Keep your client happy but also enhance your portfolio.
- Visually present your vision without confusing the client.
- Implement my entire process to add creativity to any event.
Let’s make every event a show stopper!
Do you ever follow someone on Instagram or sign up for their newsletter and wonder, “Where did she get that vessel? I love that apron! I wonder where that came from? What snips is she using? I wonder what kind of food she uses for her flowers?”
It doesn’t have to be a big secret!
I’m sharing every single one of my resources with you in this guide. From my client appreciation gifts to my floral wholesaler (even my rep’s name!), from the vessels I order to the programs my team uses every single day to make our business more profitable. Everyone deserves access to the tools he or she needs to run a successful business!